Sun Broadcast Group is letting its hair down and putting its devil horns up. The fast rising radio network has bought “The House of Hair with Dee Snider,” the long-running syndicated hard rock and metal show hosted by the Twisted Sister front man.
Terms of the transaction weren’t disclosed.
Bernadette Productions owner Pam Edwards, a former rock radio programmer and record company promo exec who launched the program in 1997, will remain a stakeholder in the new venture.
Since launching in 1997, “House Of Hair” has become a mainstay on rock radio with over 160 affiliates, including WRIF Detroit and WMMR Philadelphia.
“We are constantly on the lookout for unique, best in brand programming that connects with listeners on a deep level,” Jason Bailey, CEO, Sun Broadcast Group, said in a release. “Dee and his team have been doing just that for nearly 20 years and the proof is in not only in their ratings but also their incredibly loyal following.”