Maybe the third time is the charm. After 20 months playing classic hits, followed by a year as a hot AC outlet, Cumulus Media drops the “106.7 The Krewe” moniker on KKND New Orleans and relaunches the station as gospel “Heaven 106.7.”
The new format features syndicated programming, including “Mike Chandler and Friends” (5-9am) and “The Willie Moore, Jr. Show” (3-7pm). Also listed on the station website are “Winning with Jekalyn Carr” and “The Donnie McClurkin Show.”
As a hot AC station, KKND posted a 0.3 in the July 2021 Nielsen ratings period. iHeartMedia inspirational gospel “Hallelujah 940” WYLD had a 1.6 share in the same ratings period.
J’Michael Francois, OM/Director of Urban Programming of the Cumulus Baton Rouge cluster and PD of adult R&B KMEZ New Orleans (102.9), assumes programming responsibilities at the new “Heaven 106.7.”
It was January 2019, when Cumulus launched the classic hits version of “106.7 The Krewe” with talk show host, actor and TV personality Spud McConnell anchoring mornings. The 100,000-watt Class C1 106.7 frequency was available after the relocation of adult R&B KMEZ to the 102.9 signal.
As a classic hits station, KKND never gained traction in the market, posting a 1.1 share (12+) in Nielsen’s July 2020 diary-based survey.
The station shifted to hot AC in September 2020, using syndicated programming from the Cumulus Media-owned Westwood One, including “The Bert Show” in mornings and “The Adam Bomb Show” in afternoons.