The Salt

Crawford Broadcasting Company has added “The Salt” WMUZ-AM (1200) to its stable of Christian-formatted stations in the Detroit market. The new station airs on the signal of the former talk WCHB, which Crawford purchased for $2 million from Radio One in April.

WMUZ-AM joins Crawford’s religious “The Light” WMUZ (103.5), gospel “Glory 1340”—which assumed the WHCB call letters last month—and religious “The Word AM 560” WRDT, and will focus on ministry talk, featuring local and national pastors and teachers including Alistair Begg and Dr. David Jeremiah.

“We believe the addition of WMUZ-AM to our Detroit family of CBC stations will cement our position as Southeastern Michigan’s beacon for inspirational programming,” general manager Frank Franciosi said. “We are looking forward to this 50,000-watt station standing alongside WMUZ-FM 103.5 as the Salt and the Light of Detroit.”

Founded in 1958, Crawford was an early pioneer in Christian broadcasting and owns and operates 22 stations in 10 markets throughout the country.