In what signals the end of WKLZ’s rock format, Educational Media Foundation is buying its first station in the Traverse City-Petoskey-Cadillac, MI market. It is part of a sell-off by William Langer Gokey’s Northern Broadcasting that also sees simulcast partner WKLT (97.5) dealt to a new owner and Central Michigan University picking its ninth station in the state.
In a series of deals Northern Broadcasting is selling three of its four stations in market No. 158 for a combined $1.37 million.
In the first sale, Central Michigan University strikes a $500,000 deal to buy classic hits “94.3 Fox FM” WFCX, licensed to Leland, MI. Central Michigan University already owns eight other stations in the state, but this will be its first in the Traverse City market.
In the second deal, Ross Biederman and Chris Warren’s Midwestern Broadcasting files a $450,000 deal to buy rock “The Rock Station” WKLT (97.5), licensed to Kalaska, MI. Midwestern Broadcasting already owns five stations in the market including country WTCM-FM/WBCM (103.5/93.5), CHR “Z-93” WJZQ, classic hits WCCW-FM (107.5), “News Talk 580” WTCM and oldies WCCW (1310).
In the third piece, Educational Media Foundation files a $422,000 deal to buy rock WKLZ-FM (98.9), which is licensed to Petoskey, MI and simulcasts WKLT. EMF currently doesn’t own any stations in the market and is expected to put its contemporary Christian “K-Love” format on WKLZ.
The trio of sales leaves one more FM to be sold in the market: the currently-silent WSRT (106.7).