Four months after closing on its purchase of classic hip-hop “G 102.3” WNGY, Duke Wright’s Midwest Communications has relaunched the station as “The All New KZ 102-3.” The rhythmic classic hits station has adopted new calls WKZF and is drawing on the market history of former CHR WKZW. The format revolves around pop and rhythmic hits from the 80s, 90s, and 2000s with core artists that include Boyz II Men, Mariah Carey, Justin Timberlake, Madonna, Prince, TLC and Snoop Dogg.
Peoria radio mainstay Scott Wheeler will host afternoon drive, with the syndicated “Brooke and Jubal Show” remaining in morning drive.
“If you grew up listening to KZ93 in the 80s and 90s, this station is for you,” Midwest 360 Communications VP/GM Mike Wild said in a press release, referring to former CHR WKZW. “With a playlist and even a name that tips its hat to the fun days of Peoria radio, ‘The All New KZ 102-3’ is filled with songs that you haven’t heard in a long time.”
Wheeler, who programmed and worked on air at the original KZ93 in the late 80s and early 90s, will also program the new station. “A station with this much energy and variety is going to be lots of fun,” he said.
Midwest Communications closed a $21.6 million deal to buy Alpha Media’s cluster in Peoria in May. In addition to WNGY, the stations included hot AC “Mix 106.9” WSWT, country “104.9 The Wolf” WXCL, classic hits “93.3 The Drive” WPBG, talk WMBD (1470) and oldies “Super Hits 1290” WIRL. Midwest owns 75 stations but these are its first in Illinois.