Broadcasters may be thinking about year-end holiday promotions, but the dog days of summer aren’t entirely forgotten. Triton Digital has just released its monthly Webcast Metrics ranker for July and it shows the month brought the accustomed summertime downturn in weekday listening. In fact, 19 of the top 20 radio webcast publishers posted declines compared to June. The only company to see a sliver of growth was Salem Communications. It had 14,434 Average Active Sessions (AAS) in the U.S. (6am-8pm M-F) during July. That was up a mere 162 versus June.
Triton says iHeartRadio averaged 356,145 Average Active Sessions. But that figure, a 15% decline from June, came with a big caveat. Triton discloses iHeart “experienced minor data collection issues” during July. It’s unclear how much that may’ve impacted the company’s streaming numbers. Despite the glitch, iHeartMedia was nevertheless the largest broadcast radio-powered streamer by a wide gap. Second place NPR had 80,134 Average Active Sessions during July. Triton also reports the iHeartMedia Network, which includes not only the iHeart-owned properties but also streams from outside companies under the iHeartRadio umbrella, was nearly three-times as large. It totaled 991,025 Average Active Sessions during July.
Entercom’s rebooted Radio.com was also not immune from the summer doldrums. Triton says its Average Active Sessions slid 7% to 67,461 during July. When Triton releases the August data it could show the first impact for Entercom’s effort to expand its podcast portfolio and launch a dedicated streaming sports channel on Radio.com.
Among the pureplay streaming radio services measured by Triton, Pandora remained on top with 2.3 million Average Active Sessions. That was a 4% decline. AccuRadio was second with 17,703 AAS.
See Triton Digital’s report on July streaming rankings HERE.