As financial strains brought on by the pandemic continue to affect the industry, Veritone is offering a Radio Revenue Solution bundle – at zero net cost – to help stations better compete with digital advertising by using its campaign analytics tools.
With ad budgets tighter than ever, many marketers are looking for more cost-effective solutions such as digital advertising. A recent Advertising Perceptions study found that 65% of advertisers say the pandemic has resulted in focusing their ad spend on media that can show direct sales outcomes.
The bundle includes instant access to Veritone’s AI-enabled Discovery and Attribute applications, with participation in the company’s VeriAds premium spot network.
Discovery is a content analytics application, while Attribute is Veritone’s campaign analytics application. The two work in tandem to optimize campaign performance and drive ROI. “With real-time attribution data and incremental revenue generated through VeriAds’ flexible live-read ad inventory, you can easily run high-performing campaigns driven by AI-powered insights,” the company said in a blog post.
The cost of the tools is paid for from the incremental revenue stations generate from participating in the company’s VeriAds spot network, which guarantees ad revenue through the liquidation of unsold inventory to trusted partners.
To find out more about the Radio Revenue Solutions bundle and how you can participate, click HERE.