Veteran programmer Alex Tear joins Pandora and SiriusXM as VP/Music Curation and Programming. Tear was most recently Senior VP of Programming for iHeartMedia Miami and PD of CHR “Y100” WHYI.
Tear will partner with the programming teams to “further build Pandora’s listener base and maximize music assets across both the Pandora and SiriusXM platforms,” according to a memo from President/Chief Content Officer Scott Greenstein. “More specifically, he will work closely with Pandora’s music genre leaders on refining top curated stations and playlists, and further defining strategy and execution of mood and activity programming along with new artist development.”
Tear will be based at Pandora’s New York offices and report to Pandora VP Content and Programming Alex White.