Virginia Public Media is the latest public media organization forced to make cuts as the effects of the COVID-19 pandemic continue to affect the overall economy and the budgets of media groups, both public and commercial.
The Richmond Times-Dispatch says VPM, which operates radio and TV stations in the Richmond, Charlottesville and Harrisonburg markets, laid off approximately 15% of its workforce.
“These changes allow us to right-size VPM and operate more efficiently while staying focused on our most important priorities, including strengthening our news and digital content,” Director of Marketing and Communications Benae Mosby told the publication.
The paper says 17 positions were impacted across the group’s operations.
“Public media is not immune to the financial impact of the pandemic, and we are one of many stations that have had to make these hard choices,” Mosby continues. “We are thankful to our colleagues for their important contributions to our organization and their service to our community, and will continue to support them throughout this transition.”
VPM radio stations include “VPM News” WCVE-FM (88.9) and classical “VPM Music,” which airs on WBBT-FM (107.3) and WWLB (93.1) in Richmond. “VPM News” is also carried on WCNV Heathsville (89.1) and WMVE Chase City (90.1).