We have “found out what’s next” for iconic modern rock outlet “89X” CIMX, licensed to Windsor, ON and another longtime player across the border from Detroit, MI. After 30 years the Bell Media rock outlet flipped to “Pure Country 89.” The station signed off with the first song it played upon its 1991 debut, “Stop” by Jane’s Addiction. The new country outlet debuted with 10,000 songs in a row and a $10,000 cash giveaway.
Meanwhile, adult alternative sister CIDR-FM also re-launched – as CHR “93.9 Virgin Radio” –with a $10,000 giveaway. The station hit the cross-border airwaves playing 93 minutes of commercial-free hits with Dua Lupa’s “Don’t Stop Now.”
“Both stations, which began broadcasting today, bring together the energy of two of Canada’s most successful radio brands with the local spirit of Windsor,” a press release read.
Bell Media uses the “Virgin Radio” and “Pure Country” branding on dozens of stations in Canada.
iHeartMedia and its Premiere Networks are partnered with Bell Media, with the affiliated stations falling under the iHeartMedia Canada division. Premiere Network programs from Bobby Bones, Elvis Duran and “The Breakfast Club” are syndicated on a number of Bell’s stations in Canada.
“Pure Country 89” will feature “Bobby Bones Country Top 30 Countdown,” the “iHeartRadio Pure Country Countdown” hosted by Sophie Moroz and Jeff Hopper, “Nothin’ but the 90s with Jason McCoy” and “Saturday Night House Party.”
“93.9 Virgin Radio” will air “iHeartRadio Nights,” “AT40 with Ryan Seacrest,” “iHeartRadio 20” and the “Saturday Night Hit Mix with Starting from Scratch.”