Cumulus Media “SuperTalk 99-7” WWTN Nashville afternoon host Phil Valentine is getting into NASCAR car sponsorship. Valentine and his son Campbell host a history-based podcast, “PodGOATs,” which is one of the sponsors of Tommy Joe Martins’ Toyota Supra (#99) for the Toyota Xfinity Series racing team.

“I know this may sound rather random,” Valentine said in a release, “But Diamond Gusset Jeans, one of our main sponsors, approached us with this opportunity and it was just too good to turn down. Somebody has to be a pioneer in podcast sponsorships in this arena. It’s fertile ground.”

Diamond Gusset Jeans is the primary sponsor of the car.

Father and son will be in the pit Saturday May 4 in Dover, DE for the Allied Steel Buildings 200, part of the NASCAR Xfinity Series.

“NASCAR is surprisingly popular with my crowd,” Campbell Valentine added. “My people are pumped that we’re sponsoring Tommy Joe’s car. Our logo on that car looks sweet. I can’t wait for Saturday.”