One of the country’s most sports-crazed cities is getting a third sports talk station – with a unique twist that plays off the region’s embrace of legalized sports betting. Placing a bet on the City of Brotherly Love, iHeartMedia launches “Fox Sports Radio – The Gambler” on WDAS (1440) and the Philadelphia-licensed translator W273DO at 102.5.

The station features a combo of Fox Sports Radio programming along with sports betting programs, including the local “The Daily Ticket with Sean Brace,” which will anchor afternoons from 3-7pm. Fox Sports Radio’s “Straight Outta Vegas with RJ Bell” will follow from 6-7pm.

Brace, owner of phillyinfluencer.com, a well-known local sports website, will be at the forefront of “The Gambler” when it debuts with his program Monday, Aug. 26 at 3pm.

“Whether you’re heading to Atlantic City or one of our four local sports books, we’ll have what you need to keep you informed,” Senior VP of Sales Jeff Moore, said in a release. “It’ll be a great mix of national sports talk icons with the local edge to inform and entertain the gambling audience in a groundbreaking way.”

iHeartMedia’s entrance into the market’s sports talk landscape has the unique spin of capitalizing on legalized sports betting in Pennsylvania, New Jersey and Delaware and Philadelphia’s rabid sports fan base, whose sports talk options include Entercom’s WIP-FM (94.1) and Beasley Media Group’s WPEN (97.5). WIP-FM is the sports radio market leader, currently ranked fourth in the July 2019 PPMs with a 5.9. Beasley’s “97.5 The Fanatic” posted a 2.3.

In addition to the AM and FM signals for “The Gambler,” listeners can also pick up the station on the HD2 channel of WDAS-FM (105.3) and on the iHeart streaming app.

WDAS was previously airing “Breakthrough Radio,” a joint effort between iHeartMedia and the Children’s Hospital of Philadelphia that launched in October 2017.