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Tuesday, February 09, 2010 |
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Auto spending turns the corner.
Long radio’s top revenue-generating advertising category, automotive has been stuck in reverse for more than a year. But for the first time since 2008 the segment is positive. Katz says automotive ad spending is up 36% in the first quarter — with budget increases by General Motors, Honda, Chrysler and Ford.
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Toyota stays on radio.
As the recall unfolded the last two weeks, Toyota aired more commercials on radio, not less. The carmaker and its dealers aired 8,478 radio spots last week according to Media Monitors.
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In-car media choices keep growing.
Radio remains the king of the dashboard, but for how long? Further evidence that radio faces heightened competition in the digital race for the dashboard will be on display at the 2010 Chicago Auto Show this month.
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Lower fees set for HD Radio.
Encouraged by rising receiver sales, automotive adoption, product expansion and what it perceives as “heightened broadcaster enthusiasm,” iBiquity has reduced the one-time license fee it charges stations to broadcast digitally on their main channel. The company hopes a price reduction will push more broadcasters to make the commitment to HD broadcasts, which are now heard on more than 2,000 stations.
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More news at InsideRadio.com.
Inside Radio is written by Frank Saxe and Paul Heine. Got a news tip or a question? Send a note to Frank@insideradio.com or Paul@insideradio.com. Visit our WEBSITE for subscription information and for news updates throughout the day.
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