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Saturday, November 27th, 2021

FEATURED STORY

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Podcast’s Share Of Ear Hits Double-Digits With The Demo Ad Buyers Like Most.

Podcasting is in the final weeks of what is forecast to be its first billion-dollar revenue year, and one reason marketers are flocking to the medium is listening trends. The just-released third quarter Share of Ear report from Edison Research shows that podcasting has captured a 14% share of ad-supported audio listening among Adults 25-54, the age group that advertisers focus on more than any other. Read more

TODAY'S HEADLINES

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Jessica Rosenworcel’s FCC Nomination Up For Key Vote On Dec. 1.

The Senate is moving quickly to advance the pending nomination of Jessica Rosenworcel to Chair of the Federal Communications Commission. Just two weeks after her confirmation hearing, the Senate Commerce Committee has scheduled a Dec. 1 vote on whether to give Rosenworcel a new five-year term on the FCC. If approved, her nomination would then be sent to the full Senate for approval. Read more

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Radio Serves The Community With Fundraisers, Food Drives And Free Turkeys.

Radio’s charitable season continues with stations across the country stepping up to help the communities they serve. WTOP-FM Washington raises nearly $10,000 from its Week of Giving holiday charity campaign; KUBL Salt Lake City more than doubles the total of its 2020 food drive; and KRKE Albuquerque afternoon host LB Johnson hands out 100 turkeys. Read more

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Sarah Quinn

Sarah Quinn is named Marketing Director for iHeartMedia Greensboro and midday host at CHR “Hits 100.3” WMKS. Quinn joins the station from Alpha Media Canton, OH, where she most recently served as on-air talent for hot AC “Mix 94.1” WHBC as well as the Marketing and Promotions Director. Read more

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Podcast’s Share Of Ear Hits Double-Digits With The Demo Ad Buyers Like Most.

Podcasting is in the final weeks of what is forecast to be its first billion-dollar revenue year, and one reason marketers are flocking to the medium is listening trends. The just-released third quarter Share of Ear report from Edison Research shows that podcasting has captured a 14% share of ad-supported audio listening among Adults 25-54, the age group that advertisers focus on more than any other. Read more

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Radio Continues to Nail It for Home Improvement Projects.

Despite the chaos of the pandemic, home improvement DIY projects remain a strong consumer vertical. The Farnsworth Group and the Home Improvement Research Institute (HIRI) reported in its DIY Home Improvement Monthly Tracker for November 2021 that 32.2% of surveyed consumers said they “will definitely start some DIY project” during the next few weeks, which is consistent with August, September and October’s results. Read more

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Using Bankruptcy Maneuver, Ed Stolz Tells Court He Should Be Back In Control Of His FMs.

A month after Ed Stolz sought chapter 11 protection to block the sale of his three FMs, the Royce International founder is asking a federal bankruptcy court to force receiver Larry Patrick to turn control of the stations back over to him. Citing federal law, Stolz says any custodian with knowledge of the case cannot take any action – including selling the stations – and must transfer the property back to the debtholder’s control. The conflict will likely be decided by a judge. Read more

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Meet America’s Fastest Growing, Wealthiest Population Segment.

Demographic pop quiz: What’s the fastest growing population segment in the U.S.? Answer: 70+. Now 40 million strong, this generation that came of age in the post-World World II era of economic expansion is projected to reach 55 million by 2031—growing by 1.5 million annually. “The 70+ audience has a significant impact in the marketplace,” says AARP Media Solutions’ Mark Bradbury. Read more

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Cox Fires Back At SBS Efforts To Force Sale Of Orlando’s WPYO.

Cox Media Group is defending its petition to extend by one year the looming deadline it has to sell alternative “97X” WSUN Tampa and CHR “Power 95.3” WPYO Orlando. It tells the FCC that efforts by Spanish Broadcasting System to hold Cox to the Dec. 17 deadline, which was set two years ago, are part of a strategy to force Cox to accept its low-ball offer to buy WPYO. “SBS believes it can obtain an artificially below-market price if it can force a sale now under an impending regulatory deadline,” said Cox. Read more

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Alliance for Women in Media Launches Virtual Mentoring Event.

A new virtual mentoring program from the Alliance for Women in Media will connect young and new professionals with senior level executives in television, radio and digital media. AWM Connects, presented by the Ford Motor Company Fund and Ziploc Accessory Bags, is set for Dec. 15 from noon-1pm ET. Mentees interested in participating in the inaugural program should apply by Dec. 1. Read more

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