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Wednesday, April 14th, 2021

FEATURED STORY

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Digital Audio Ad Spending To Jump 16% in 2021, Predicts eMarketer.

Digital audio ad spending, including both audio ads streamed and video and display ads on mobile apps, are projected to grow at a faster pace this year than last. Analysts at the media research firm eMarketer forecast digital audio services ad spending will reach $5.59 billion in 2021, a 16% increase over a year ago. “Digital audio will hit a milestone. It will reach 50% of traditional radio advertising dollars,” says analyst Peter Vahle. Read more

TODAY'S HEADLINES

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Digital Audio Ad Spending To Jump 16% in 2021, Predicts eMarketer.

Digital audio ad spending, including both audio ads streamed and video and display ads on mobile apps, are projected to grow at a faster pace this year than last. Analysts at the media research firm eMarketer forecast digital audio services ad spending will reach $5.59 billion in 2021, a 16% increase over a year ago. “Digital audio will hit a milestone. It will reach 50% of traditional radio advertising dollars,” says analyst Peter Vahle. Read more

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Tech Titans’ Disruptive Impact Worries Local Broadcasters.

As Curtis LeGeyt prepares to move from Chief Operating Officer to Chief Executive Officer of the National Association of Broadcasters, one hot topic he’ll continue to grapple with is the disruptive impact the nation’s largest tech companies are having on the local broadcasting industry. During the opening session of NAB Show Premiere this week, LeGeyt asked broadcast executives, all of whom occupy prominent positions on the NAB Board Executive Committee, how the lobbying organization should educate policymakers on the issue. Read more

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Shares Of iHeart Soar To Highest Level Since 2019 On Bullish Analyst Report.

Shares of iHeartMedia shot up 13% in Tuesday trading in New York, following a bullish analyst report that raised its rating on the radio and podcasting giant two notches to Buy from Underperform. BofA Securities media analyst Jessica Reif Ehrlich set a new price target on shares of “IHRT” at $26, up from $10. The stock closed Tuesday at $19.79, its highest showing since returning to the public markets in July 2019. Read more

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Sources: FEMA Plans To Bring Back National EAS Test This Summer.

One year after the pandemic sidelined the now-annual national test of the Emergency Alert System, the Federal Emergency Management Agency expects to return to form this summer. Sources say FEMA is tentatively planning to conduct the national EAS test on Aug. 11. Tentative plans call for a simultaneous national test of the Wireless Emergency Alert (WEA) system. Read more

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Jacobs Media Techsurvey Asks: Why FM? Respondents Point To Personalities.

To what degree do listeners tune in to FM radio for personalities, hosts and shows? And in a world where Spotify, Apple, Amazon, and SiriusXM are offering popular music services, how is local radio competing in that highly charged subscription environment? That’s the query posed by Fred Jacobs in a new blog post previewing Jacobs Media Strategies’ Techsurvey 2021 results. Read more

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For Live Events, The Show Must Go On. But When?

Hit hard by the pandemic, the live events business is at the crossroads of a comeback, facing the challenges of differing limitations on crowd size by state, lack of clarity on safety guidelines from state to state, and deciding whether limited-capacity shows are even worth the investment. Read more

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A Year Into The Pandemic, Podcast Listening Habits Are Expanding Says Survey.

Media habits have changed plenty during the pandemic, and a new survey from Morning Consult says for podcasters that is a good thing. More than one in five consumers say they listened to podcasts more than usual during the past year. Importantly, the data suggests the effect was not limited to the early months of lockdowns with podcast listening scoring higher today than when the pandemic began a year ago. Read more

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EMF Closes On Twin Cities FMs With Plans To Bring Back ‘Praise Live’ KNOF.

Educational Media Foundation has completed its purchase of rhythmic CHR “Go 95.3” KZGO and modern rock “Go 96.3” KQGO in Minneapolis from the Pohlad Companies. While the deal has closed, EMF has not yet flipped the formats of the two FMs. The company has, however, revealed its plans to Inside Radio. Read more

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Analytic Partners: ‘Scenario Planning’ Key To Advertising Rebound.

A new report from global marketing technology analytics company Analytic Partners stresses the importance of what it calls “scenario planning” to ensure a business' success, especially during a potential rebound of the advertising market in 2021, taking into account data-driven decisions, competitive behavior and external circumstances, the positive impact of advertising on related brands, and the creative quality of the advertising message along with its likelihood to resonate and drive behavior change. Read more

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