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Thursday, February 27th, 2020

FEATURED STORY

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Wants Fries With That Media Plan? Self-Serve Platforms Chase Advertising’s Long Tail.

From the supermarket checkout to ATMs and the fuel pump, the convenience of self-serve is woven into the fabric of American lifestyles. Now self-serve is making further inroads into the buying and selling of advertising at TV, radio and digital audio. The goal is to tap into the “long tail” of marketing – the millions of small businesses in the U.S. that view radio and TV advertising as too costly and difficult to buy. Read more

TODAY'S HEADLINES

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Veteran L.A. Programmer Kevin Weatherly Exits Entercom.

Kevin Weatherly, the programmer synonymous with modern rocker KROQ-FM for decades, has stepped down as Senior VP of Programming for Enterco… Read more

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Scotty Kay

Scotty Kay adds middays at Entercom CHR “Now 96.3” St. Louis. Kay will continue as a member of the “Jason & Katie” morning show at country sister “US99” WUSN Chicago. Read more

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Rex Long

Rex Long is named PD at iHeartMedia CHR “96.7 Kiss FM” KHFI-FM Austin. Long transfers to his new role from iHeartMedia Salt Lake City. He previously served as PD for Cumulus Media CHR KKMG Colorado Springs (98.9), exiting in September 2019. Read more

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Fourth Quarter Revenues At Nielsen Up 2% As Loss Narrows.

As it prepares to separate into two publicly traded companies, Nielsen reported total revenue grew 2% to $1.69 billion in fourth quarter 2019, compared to a year ago. Billings at Nielsen Global Media, the business unit that includes radio and TV measurement, increased 2.3% to $889 million. The company reported a net loss of $109 million in fourth quarter, compared to $952 million one year ago. Read more

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Lakeia Brown

Lakeia Brown is named to the newly created role of Senior Producer, Race & Culture Audio Insights at ABC Audio, effective March 9. Brown comes to ABC Audio from ABC News Research, where her primary role was spearheading and forecasting sales estimates for all ABC News programs. Read more

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Podcasting Is A Disrupter That’s Not Immune From Change Itself, IAB Report Says.

The latest Nielsen data shows 64% of U.S. adults listen to streaming audio on a smartphone. That’s up 42% in the past year. And in the Interactive Advertising Bureau’s annual report on brand disrupters, the IAB says podcasts have a lot to do with that. But the podcast business is also being disrupted itself. The IAB says most notably is the shift away from podcast downloads to streaming. Read more

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New iHeart Podcast Focused On Music Business’ Biggest Rivalries.

The Beatles versus The Rolling Stones, The Notorious B.I.G. versus Tupac, Kanye West versus Taylor Swift. Those are some of the infamous music industry beefs that will be featured in the new iHeartMedia podcast Rivals. The show is hosted by music journalists Steven Hyden and Jordan Runtaugh. Read more

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PodSearch Adds New Training Arm Geared Toward Helping Creators Monetize Shows.

PodSearch.com, the podcast discovery platform, is branching out into how-to. It has launched StartAPod, a new division geared toward helping aspiring and existing podcasters create successful podcasts. While there are plenty of training courses available, PodSearch CEO Dave Newmark said none have been designed by an ad agency with a core mission of enabling podcasters to generate revenue. Read more

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Univision Swings To Profit In Q4, Sees Record Political Ad Spend In Q1 2020.

Univision Communications says it swung to a profit in the fourth quarter — and that it’s expecting record political advertising dollars in the first quarter of this year. The Spanish-language broadcaster posted quarterly earnings of $94.4 million versus a loss of $72.7 million a year ago, thanks to higher revenue and reduced expenses. Read more

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