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Tuesday, July 27th, 2021

FEATURED STORY

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Zenith: Internet Radio Revenue Will Grow Twice As Fast As On-Air This Year.

The consensus among the ad forecasters is radio revenue will increase this year. The only matter up for debate is by how much. The ad agency giant Zenith is out with its latest predictions and it pegs growth for U.S. radio revenue at five percent. Digital audio is forecast to have bigger growth rates. Zenith predicts internet radio revenue will climb 11%. And it expects podcast ad revenue to jump 26%. Read more

TODAY'S HEADLINES

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Zenith: Internet Radio Revenue Will Grow Twice As Fast As On-Air This Year.

The consensus among the ad forecasters is radio revenue will increase this year. The only matter up for debate is by how much. The ad agency giant Zenith is out with its latest predictions and it pegs growth for U.S. radio revenue at five percent. Digital audio is forecast to have bigger growth rates. Zenith predicts internet radio revenue will climb 11%. And it expects podcast ad revenue to jump 26%. Read more

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Radio's A Better Bet For Sports Betting Advertising, New Study Says.

The results from a pair of MARU/Matchbox studies commissioned by Cumulus Media show that not only are AM/FM radio listeners significantly more interested, experienced and engaged in sports betting than TV viewers, their listening covers a wide span of formats as opposed to just sports programming. These findings and more, as reported in the latest Westwood One's Everyone's Listening blog, suggest that the current ad buying balance between radio and TV should be readjusted in radio's favor. Read more

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What To Expect When Townsquare And Other Broadcasters Report Q2 Results Next Week.

Next week marks the start of earnings season for radio’s publicly traded companies with seven broadcasters set to report their latest financial results. Among them is Townsquare Media which has provided a sneak peek of what to expect on its call, scheduled for Tuesday, Aug. 3 before the opening bell sounds at the New York Stock Exchange. Read more

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When Should Streaming Numbers Impact Music Programming Choices?

Look at most any streaming chart from Shazam to Apple Music lately, and you’ll see one of two titles as the highest-ranked country track: Walker Hayes’ “Fancy Like” or Nelly & Florida Georgia Line’s “Lil Bit.” Yet with a handful of exceptions, the airplay on terrestrial country stations doesn’t mirror the songs’ streaming popularity. The question becomes increasingly more important: How and when should streaming success factor into programming decisions? Read more

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Podtrac Says June Downloads Were Up Five Percent When Accounting For Apple Glitch.

Apple Podcasts alerted publishers earlier this month that download numbers reported by third-party hosting providers may have been smaller than they actually were because of a now-repaired glitch in a recent iOS software update. Among those to have been affected was Podtrac, which has shown a consistent downward trend. But Podtrac says a deeper look shows June downloads actually were up 5% when accounting for the Apple problems. Read more

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As MTV Turns 40, Pittman Interviews Fellow Co-Founders About Channel’s Early Days.

To mark the 40th anniversary of the birth of MTV, iHeartMedia CEO Bob Pittman takes listeners down memory lane to his days as an MTV co-founder on an encore episode of his podcast, “Math & Magic: Stories from the Frontiers of Marketing.” The episode tells the story of the beginning of MTV through the eyes of the people who were actually there when it happened. Read more

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Lowe’s Torques Up Radio Presence To Land At No. 1 On Spot Tally.

For the first time in more than 14 months, Lowe’s is radio’s top national advertiser based on spot volume. The home improvement giant jumps to No. 1 with 68,986 spots aired during week of July 19-25. That’s an increase of just over 20,000 airings compared to the week before when it ran 48,981 spots and ranked No. 3. Lowe’s hasn’t occupied radio’s pole position since the week of May 18-24, 2020. Read more

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Next Legal Battle For Ed Stolz’s Efforts To Regain His FM Trio May Be A Stack Of Unpaid Bills.

The ownership fate of the former CHRs “92.7 The Revolution” KREV San Francisco, “104.3 Now” KFRH Las Vegas, and “Hot Hits 97.7” KRCK-FM Palm Springs, CA may depend on whether a federal court thinks their sale is needed to pay more than $2 million in unpaid bills and other claims against Ed Stolz’s Royce International Broadcasting. Judge Jesus Bernal has set an Aug. 23 hearing to examine the financial state of the FMs operated by receiver Larry Patrick since last summer. Read more

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Call It A Comeback: Ad Agencies Are Rebounding, Hiring And Passing Pre-Pandemic Levels.

More evidence of a robust ad recovery comes from a trio of Madison Ave. giants. Last week's second-quarter results from Interpublic Group of Cos., Omnicom Group and Publicis Groupe show full-year forecasts, hiring and organic growth all up, as reported in AdAge. Year-over-year double-digit increases in organic growth for each agency suggests similar upward trends for WPP and Dentsu Group, both of which announce Q2 results next month. Read more

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