Brendan Monaghan is the CEO of Megaphone, a company that provides podcast hosting technology for publishers and audience targeting, data and measurement for brand advertisers. Programs hosted by Megaphone produce over 1 billion downloads each year. Yahoo Finance recently asked Monaghan, What makes a successful podcast? His answer: "Developing the relationship between the host and the listener. A listener knowing they can come back week after week and find the same host, delivery, and experience, helps develop a strong bond.