In November 1995, Ira Glass quietly launched the first episode of This American Life. The rest, as they say, is history. This American Life, which he owns, is a colossal success and Ira Glass is a household name. He also may be the most imitated podcast host in America. In an interview this spring Glass revealed This American Life now has more listeners (3 million) to its podcast than its broadcast radio show (2.2 million). This American Life has also spun-off the hugely successful Serial podcast which many credit with helping the medium reach new listeners and accelerate its path toward becoming a mainstream media.