Traug Keller

As Senior Vice President of ESPN Audio, Traug Keller is responsible for the sports goliath’s podcast portfolio.  It includes 61 podcasts which according to Podrac deliver a monthly unique audience of more than 5 million listeners in the U.S.  “Every time you add on another way of listening, you’re increasing the overall base,” the veteran of network radio told us in a recent interview. “There’s no question that the podcast listener definitely skews younger than we’ve seen in sports talk radio, so that’s a plus, because now we are getting those folks in at an earlier age and hopefully having them develop an affinity for our brand through podcasting. That is certainly important to us.”