Becki West has been named VP of Sales and Director of Agency Partnerships for iHeartMedia Philadelphia. She will work with the market’s cross-platform broadcast and digital brands, encompassing six stations airing urban, CHR, AC, sports talk and alt rock. She was previously GSM there.
In the new role, West will be responsible for overseeing iHeartMedia Philadelphia’s sales team and helping provide marketing solutions to agency partners. She will continue to oversee sales for soft AC “106.1 The Breeze” WISX. She reports to Jeff Moore, Senior VP of Sales for iHeartMedia Philadelphia.
“Becki has been crucial to the growth of our sales team and sales management team,” Moore said in a release. “Her relationships with our clients in the market are second to none and are an essential element to helping us cultivate our major initiatives.”
West also has served as GSM for Greater Media, and as Local Sales Manager for Beasley talk WWDB Philadelphia (860) and National/GSM for Radio One.
“I’d like to thank iHeartMedia for this vote of confidence and this extraordinary opportunity,” West said. “I’m excited to use my established connections with the agency world and my experience working with and motivating staff across departments.”