Nielsen names Caroline Clarke Senior Vice President of Editorial Content Strategy. According to a release, Clarke will lead the Nielsen Media Thought Leadership team and set the global strategy for content as the company faces a new chapter, transforming into an independent, publicly traded media company.
“I'm thrilled to welcome Caroline Clarke, an award-winning journalist, thought leader and master storyteller as our new Senior Vice President of Editorial Content Strategy,” Head of Global Communications Laura Nelson said. “As Nielsen continues to revolutionize its leading measurement solutions in order to account for fundamental shifts in audience behavior—giving agencies, brands and media owners a better and more reflective understanding of markets—Clarke will be instrumental in reshaping Nielsen's Thought Leadership and content.”
Prior to joining Nielsen, Clarke held a key leadership position at Black Enterprise, where she was the founder and Chief Brand Officer of Women of Power.