Eric Michaels

Hall Communications adult hits “Max 98.3” WWRZ Lakeland-Winter Haven elevates morning man Eric Michaels to Program Director. Michaels assumes the PD role from Operations Manager Mike James, who is retiring this month.

“Eric’s creativity and ability to tell a story are second to none,” VP/Programing Bob Walker said in a release. “As the Max PD, Eric will bring that same sense of fun to every aspect of the radio station.”