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Jenna Kesneck, who serves as Director of Programming and Branding for Cox Media Group modern rock “97X” WSUN Tampa, adds the same role at co-owned modern rock “X106.5” WXXJ Jacksonville. Kesneck has been serving in the role on an interim basis since last fall. 

“Jenna is a branding sharpshooter. She has re-charged Tampa’s 97X by successfully bringing back the younger, more skeptical, aggressive new music audience to the airwaves by spearheading and executing slick, innovative content,” VP of Programming Steve Smith said in a release. “The senior leadership team and I are excited to have her on board in Jacksonville to create more of that ‘magic’ that will continue to boost WXXJ to new heights.”