Matt Talluto

Matt Talluto joins Cumulus Media “96 Rock” WFTK Cincinnati as PD/Brand Manager, effective Sept. 16. Talluto, who will also host afternoons, joins “96 Rock” from Federated Media rock “98.9 The Bear” WBYR, where he served as PD/midday host. He previously hosted afternoons at WHQG Milwaukee.

“Matt comes from great rock stock. He has worked with some of the best rock format programming minds in Milwaukee and Ft Wayne,” Regional VP/Market Manager Dave Crowl said in a release. “We look forward to his branding leadership at 96 Rock.”

Talluto succeeds Axel Lowe, now at PD of Cumulus rock sister WNNX Atlanta.