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Townsquare Media Amarillo names Mike Rivera Director of Content for the five-station cluster that includes, hot AC “Mix 94.1” KMXJ-FM, country “101.9 The Bull” KATP, classic rock “Thunder 98.7” KPRF, CHR “96.9 Kiss FM” KXSS-FM, and “News Talk 940” KIXZ. Rivera most recently served as Program Director of iHeartMedia news/talk KTSM and sports KHEY El Paso. 

“I am so thrilled to have Michael bring his experience, strong leadership and enthusiasm for local content to our Amarillo team,” Market President ReBecca Via said in a release. “He understands the power of local radio, our digital platforms and supporting our community.”