Sports talk veteran programmer and personality Rich Herrera is named Program Director and afternoon host at Cumulus Media sports “Wildcats Radio 1290” KCUB Tucson, the flagship radio station of the University of Arizona. 

It’s a return to the station for Herrera, who was its first PD when the station launched in 2001. He has most recently been with Entercom sports “97.3 The Fan” KWFN San Diego, where he served as Senior Executive Producer and pre- and post-game show host for Padres baseball. 

“Rich’s energy, enthusiasm, experience and passion for sports talk radio make him the perfect addition to our Cumulus Media family,” VP/Market Manager Ken Kowalcek said in a release.