Shane Gibson, better known as Shane Brother Shane during AM top 40 radio’s heyday, died Monday in Virginia at age 78. Best known for his work in Buffalo at WKBW, WYSL and WGR in the ‘70s and ‘80s, Shane possessed a unique jive-talkin’ style and deep affection for Buffalo, embodied in signature Shane-isms such as, “Buffalo – She’s big, she’s bad, and she knows how to boogie!”
“His [on-air] presentation was always different than anybody else,” said DJ Sandy Beach, who worked with Gibson at WKBW. “He didn't copy anyone else, he was an original. In days where a lot of people had their favorite disc jockey and tried to copy them, he was his own man."
Also known as “The Cosmic Cowboy,” Gibson began his radio career in 1962 at KFWB Los Angeles, according to the Buffalo Broadcasters Association. From there, his radio travelogue took him to Montana and Greensboro, NC where he replaced Jack Armstrong as deejay and program director at WCOG. Stops at KGA Spokane, WA and KMAK Salt Lake City, UT followed before he arrived in Buffalo in 1973 eventually taking the night slot at WKBW. He continued to work in Buffalo at WYSL in 1974, then WGR until 1985, leaving as PD, before returning in 1989.
Gibson was inducted into the Buffalo Broadcasters Hall of Fame in 2011.
"He loved Buffalo," said his partner of 25 years, Kim Perry. "In his heart he never left Buffalo. He loved the people. That was his home and he was looking forward to coming back for his birthday."