Monday, August 10, 2020
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Podcasting may still be an industry where an individual with a great idea can launch a show into great success. But podcasting has grown during the past few years into an industry where deal-making is measured in the tens and hundreds of millions of dollars. No surprise that this year’s movers, shakers, visionaries and innovators hail from some of the biggest media and tech companies in America. Podcast News Daily and Inside Radio has compiled a list of the Top 10 Most Powerful People in Podcasting. Read more

The sudden departure of its chief executive was just the beginning of the changes at Libsyn. The company has promoted President Laurie Sims to Chief Operating Officer as it announces a strategic review has been underway for months evaluating where Libsyn’s greatest long-term potential lies. The board has also hired a strategic advisor to help it evaluate all the options, including potential mergers or acquisitions. Read more

Podcast producer Aaron Mahnke has leveraged his love of history to become one of the industry’s top producers. Now he is turning to a segment that many believe could be as big and buzzworthy as true crime. Mahnke will helm a high-profile podcast fiction launch as part of an iHeartPodcast Network alliance. In the nearer term he and iHeart will this month debut American Shadows, a series focused on the forgotten stories of American history. Read more

In a quarter when ad sales were suffering from the effects of COVID-19, the revenue from podcast has proven to be good medicine. On Monday, Cumulus Media announced that its podcast ad sales were a “bright spot” during second quarter. “Podcasting had a particularly strong quarter,” said CEO Mary Berner. The company has already booked more podcast ad revenue in 2020 than it had in all of 2019. Read more

Even with the rise of several women-run and targeted podcast networks, a review of the top podcasts shows a majority of the hits still have men at the helm. The Wrap analyzed the top-charting shows during the past month on Apple, Google, Spotify, and Stitcher, and it calculated that 79% of the shows were either hosted or co-hosted by men. Read more

Three former Obama White House staffers, all women, are launching a political podcast timed to capture some of the interest around the 2020 presidential election to help the show connect with an audience. Pod is a Woman is a weekly show hosted by Alejandra Campoverdi, Johanna Maska and Darienne Page who promise an “unfiltered” weekly conversation about politics and popular culture. The podcast is produced by Entercom’s Cadence13. Read more

Friday, August 07, 2020
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A one percent month-to-month increase for iHeartRadio combined with a five percent drop in NPR’s reach has resulted in another change at the top of Podtrac’s monthly report on the biggest podcast publishers. It said iHeart had a unique monthly U.S. audience of more than 24.6 million in July, putting it ahead of NPR for the third time in the past four months. “It's no accident that NPR and iHeart go back and forth over who is No. 1,” said iHeartMedia CEO Bob Pittman. Read more

Entercom, the parent of Cadence13 and Pineapple Street Studios, reported its digital revenue grew 19% during the second quarter despite the impact of the pandemic. The company does not release specific figures related to podcasting, but CEO David Field said several metrics are pointing to it becoming a growing piece of the Entercom business. He said they’re also open to doing exclusive deals with other companies similar to a Spotify arrangement struck earlier this year. Read more

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The E.W. Scripps Company may be spinning off Stitcher to SiriusXM, but it will still have a line into podcasting through its Triton Digital business. Scripps said Friday that Triton revenue increased 5.6% during the second quarter compared to a year ago, to $10.5 million. Despite selling Stitcher, CEO Adam Symson said Scripps remains “firmly committed” to Triton. Read more

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Suzanne Grimes, President of Westwood One and the architect of the radio network’s push into podcasting, has just signed a new contract keeping her at the company through at least Dec. 31, 2022. It will make her the third-best paid executive at parent Cumulus Media. Grimes’ previous contract with the company expired at the end of July. Read more

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Live shows have been scuttled by the pandemic, but the comedy podcast And That’s Why We Drink is testing the waters for virtual… Pocket Casts is set to release a new version of its listening app that sorts episodes by length.. Netflix has reportedly joined the team that is adapting the podcast 36 Questions into a feature film…Podchaser has added a new discovery feature for users allowing them to connect their Twitter account to their podcast listening app. Read more

There is a new podcast this week for expecting parents called What to Expect. Also, The Dr. Oz Show’s sleep expert launches a podcast. New York Magazine’s The Cut comes back to life. Ashley Flowers gets presidential. Plus, a podcast is calling famous people’s mothers. Here is some of what is new in podcasting this week. Read more

Thursday, August 06, 2020
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During a year like no other, iHeartMedia said Thursday that its podcast business growth path remained a constant and, if anything, accelerated during the second quarter. Podcast downloads for iHeart jumped 62% during the quarter, while podcast revenue more than doubled. “That strength in podcasting highlights how the decisions that we have made are paying off,” said CEO Bob Pittman. Read more

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Warner Music Group CEO Steve Cooper thinks the addition of spoken-word content to streaming platforms may help deliver more ears to his company’s music on the apps. But while he sees links between the two in terms of delivery and discovery, Cooper said his record company is not yet ready to make the next step and sign and develop podcast artists. “We just haven’t seen the right ones yet,” he said. Read more

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Thirty Five Ventures, the media and investment company created by NBA star Kevin Durant and entrepreneur Rich Kleiman four years ago, is making its move into podcasting. The company has created The Boardroom Podcast Network. Durant will serve as a curator and executive producer for the network, which has teamed up with Entercom’s Cadence13. Read more

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PodcastOne’s new parent company, LiveXLive Media, reported an 11% increase in revenue during its latest fiscal quarter ending June 30. The company says it had a record $10.5 million in revenue. LiveXLive did not release podcast-specific revenue, but it said the increase during the quarter was largely due to the growth in advertising and sponsorship revenue. Last month LiveXLive closed an $18.1 million all-stock deal to buy PodcastOne. Read more

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Ben Rhodes, co-host of Crooked Media’s foreign policy podcast Pod Save the World, is branching out with a second podcast miniseries that will look at the U.S. role as leader on the world stage and recent efforts to relinquish that role in favor of an America First policy. Rhodes, former Deputy National Security Advisor to President Obama, visited nearly every continent during the past two years as he researched and gathered interviews for the series titled Missing America. Read more

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Chris Spencer may be leaving his job as chief executive of Libsyn, but he will continue to be employed by the company through year-end at his $400,000 salary. That is just one detail disclosed in a company regulatory filing. It showed he will also continue to collect a paycheck through February 2023. Read more

Wednesday, August 05, 2020
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More than one in five digital radio ad dollars will go toward podcasts this year, according to a newly updated outlook for the sector by eMarketer. Its analysts project podcast industry revenue will grow 10.4% in 2020 to $782 million. And while the coronavirus pandemic has made forecasting especially perilous, eMarketer predicts podcast revenue will top the $1 billion mark for the first time in 2021. Read more

Chris Spencer has been Chief Executive Officer since Libsyn was born in 2016. But after five years at the helm, Spencer announced Wednesday he is stepping down as CEO and leaving the company’s board, effective immediately. “As our industry becomes more media centric with accelerating growth, I believe we need new expertise in the leadership role,” he said. A search for his successor is underway. Read more

Hot on the heels of the New York Times’ acquisition of Serial Productions and an alliance with This American Life that will see the paper begin selling the show’s ads beginning in 2021, executives say podcasting and other audio products will continue to play a larger role in what the company offers. What about becoming an aggregator itself? Or charging for The Daily? Here’s what incoming Times CEO Meredith Kopit Levien has to say. Read more

ABF Creative, the Black-owned multicultural podcast platform, has struck a new partnership with Ubongo, a Pan-African social enterprise that creates entertainment for kids in Africa. The alliance will mean a popular Tanzanian cartoon character will come to life in a podcast for kids in America. ABF points out that fewer than 15% of podcasts within the Kids and Family genre include a creator or character of color. Read more

Chartable, the podcast analytics and attribution company, has beta-launched a new tool to allow publishers and advertisers to measure the impact of podcast ad campaigns for promoting new podcasts. What it is calling SmartPromos measures podcast-to-podcast attribution. To date Chartable has measured nearly 200 million promo impressions across iHeartRadio, Cadence13, Pineapple Street Studios, Pushkin Industries, Condé Nast, Pacific Content and Wondery. Read more

Entercom has been moving to grow its podcasting business beyond just buying the studios Cadence13 and Pineapple Street Studios. It is also creating more shows in-house. Now it has hired Bill Smee as its head of news programming. His role will include expanding Entercom’s portfolio of all-news and news-talk radio stations into podcasting. Read more

Tuesday, August 04, 2020

There Be Monsters, an original ten-part narrative sci-fi thriller podcast starring some well known Hollywoood actors, is set to be released later this year in what has been part of an expanding slate of “pod fiction” or “PodFi” audio dramas that were taking shape between the iHeartPodcast Network, FlynnPictureCo., and Psychopia Pictures. For podcasters, the more interesting story may be how the series came together in the middle of a global pandemic. Read more

Fox Sports Radio is launching a new daily sports podcast featuring weekend host and FS1 contributor Jason McIntyre. Straight Fire will drop each weekday morning at 5am in what the sports network says will “set the agenda” for the day by providing “bold opinions on the biggest stories in sports.” Read more

A small number of podcasts are consumed on smart speakers, but as the devices become more common and more apps make it easier to listen to shows on smart speakers those numbers are likely to grow. In a step in that direction, Pandora has just announced it will allow users across all tiers of service to listen to podcasts on Alexa-enabled devices including Amazon Echo, Echo Dot and Echo Show by using simple voice commands. Read more

In a deal that has more than doubled the number of shows in the sales catalog of Podcast Ad Reps, the two-year-old Dallas-based company has expanded its relationship with Starburns Audio. PAR had already been repping 14 of Starburns Audio’s podcasts. The deal makes it the exclusive national sales partner representing all 36 shows released to date. Read more

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The Opinion page of the New York Times already features a video tab and it will soon offer opinion-focused audio and podcasts. The company has announced it has hired a team of veteran podcasters and radio producers to lead the Opinion Audio Team. But in the announcement, Paula Szuchman, the Opinion section’s Managing Producer for Audio, offers few details of what the Times plans to produce. Read more

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Free podcast promos airing on iHeartMedia radio stations accumulated more occurrences in the week of July 27-Aug. 2 than any paid advertiser did across the entire radio industry. Promos for the podcast “Forgotten Women Of Juárez” topped the weekly Media Monitors tally with 71,630 airings. Those outnumbered the 53,260 paid ads for insurance company Progressive, which ranked second for the week. Read more

Monday, August 03, 2020
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Embedded podcast ads have more than twice the conversion rates of ads that are dynamically inserted. That is according to a new analysis of podcast advertising by Podsights, which examined the actions taken by listeners to 532 podcast campaigns. It shows the average conversion rate across all campaigns and industries was higher than the rate on many social media platforms. Read more

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The iHeartPodcast Network has teamed with Tongal, a content creation platform, for a competition to find the next great podcast. Through August 27 any podcast host can submit a video pitch for the chance to develop and launch a show on iHeart. Ten semifinalists will be awarded $1,000 to develop their idea into a pilot. In addition to joining the iHeartPodcast Network, the winner of the competition will be featured on iHeartRadio stations nationwide. Read more

Public radio continues to pave the podcast path for commercial broadcasters as they calculate the best strategy for the blossoming on-demand world. Last week’s RAIN Global Podcast Leadership Summit brought together the leaders from four of the biggest public radio networks that are charting a course in the medium. The commonality among them is how podcasting is opening audio to new audiences and new ways of telling stories. Read more

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Libsyn’s nine-month search for a new chief financial officer is over. The company has hired Richard Heyse as its new CFO. He is a veteran financial executive with more than three decades of experience. Most recently Heyse has been a financial consultant and interim-CFO for several private companies. Heyse takes over for Gabriel Mosey, who has served as interim-CFO since last October. Read more

NBA star JJ Redick and his new podcast company ThreeFourTwo Productions are teaming up with Cadence13. Part of Entercom’s podcast network, Cadence13 will produce and distribute the weekly sports show that will be co-hosted by Redick and Tommy Alter, producer and writer for Showtime’s “Desus and Mero” and HBO’s “The Shop.” Read more

The nonprofit Dig Deep calculates 2.2 million Americans do not have running water in their homes. In 2020 there may be no better time to talk about water. Anew podcast from American Public Media (APM) will do just that as the In Deep podcast immerses listeners in the history, systems, and policies of one of the resource often taken for granted. Produced by APM’s water initiative,The Water Main, the series will explore the labyrinth of how our water is cleaned, managed, and delivered – from toilet to tap. Read more

Friday, July 31, 2020

Podcasters may be focused on growing their business and attracting advertisers to help fuel that effort. One thing the industry has going for it is that, as a medium, the advertising creatives not only “get” podcasting, but they genuinely seem to like it. But theattributes that make podcast advertising so appealing also require the medium to be treated differently. In fact, two ad creative experts say the quality of podcasts has raised the creative bar for advertisers. Read more

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Post-lockdown America continues to tune into podcasts on the go, according to the latest snapshot provided by Libsyn. It has released June listening download data for the more than 69,000 podcasts it hosts, and the numbers show it was a record-setter for mobile downloads as summertime weather combined with more businesses reopening. Read more

Author and time management expert Laura Vanderkam carved out some time last year to begin producing the Before Breakfast podcast to address the scheduling challenges of everyday life. When life turned upside down earlier this year with lockdowns and work-from-home the new norm, Vanderkam and the iHeartPodcast Network launched a second daily morning show called The New Corner Office. Read more

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Conan O’Brien has announced he is releasing the third season of his Earwolf podcast Conan O'Brien Needs A Friend earlier than expected. It will debut Monday…Podchaser is making it easier for its users to join The Podcast Academy…Visual quote cards are being tested by Spotify on the just-launched The Michelle Obama Podcast as a way to promote podcasts on social media Latin American podcast listening decreased during June and July… Radio host-turned-podcaster Kirk Minihane is taking another break from his Barstool Sports podcast. Read more

America’s second-biggest mass murder of 2016 was in small Ohio town. The case is full of unanswered questions that a new iHeartPodcast Network show explores. Also this week, former Navy SEAL Cade Courtley tests the survival skills of famous people and listeners. CBS News correspondent Major Garrett launches a political podcast as comedian Tig Notaro launches an advice show. And APM’s Marketplace creates a kid-focused show. Here’s some of that’s new in podcasting this week. Read more

Thursday, July 30, 2020
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The second quarter brought a variety of challenges tied to the COVID-19 pandemic. And while the early weeks brought some changes in podcast consumption, when the dust settled new Edison Research data shows the tailwind of an expanding industry overcame all else. Its latest Podcast Consumer Tracking Report shows weekly podcast listeners spent 6 hours and 45 minutes a week on average listening to shows, a half hour increase compared to first quarter. Read more

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The Interactive Advertising Bureau projects the podcast industry will reach $1 billion in annual revenue by 2021 and industry executives said Wednesday they see no reason that mark won’t be crossed even with the upheaval of the coronavirus pandemic. Speaking at the RAIN Global Podcast Leadership Summit they said as the industry continues its maturation, the strengths of podcasting’s appeal continue to hold up under scrutiny. Read more

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Podcasting remains an embryonic industry in the eyes of SiriusXM CEO Jim Meyer, who fresh from striking the biggest podcast acquisition to date, cautioned investors Thursday that they need to be a “little careful” as they try to predict what the size of the podcast business will be. “Podcasting is in the first inning,” he said. What Meyer is more certain about is that companies that have an ability to bundle audio products will have a leg up. Read more

Research shows there is an opening for music podcasts, and Speed of Sound is the latest show launching in what remains a relatively small genre considering podcasting is an audio medium. Steve Greenberg, a music industry veteran who has helped launch the careers of Hanson and the Jonas Brothers, among others, is hosting the iHeartPodcast Network show. “Behind every hit song there’s a story packed with surprises,” said Greenberg. Read more

Art19 has a new partnership with Bertelsmann’s Audio Alliance. The German network brings over a hundred podcasts to Art19 from European creators. The group will also develop, produce and market spoken-word audio, leveraging Art19 technology for ad sales and distribution. “They will be a cornerstone partner for us,” Art19’s Lex Friedman said. Read more

Pollster and political commentator Scott Rasmussen is taking his long-running “Number of the Day” feature on Ballotpedia and making it a daily podcast. The show is part of Just the News, the multiplatform news network launched in January 2020 by investigative journalist John Solomon. Scott Rasmussen’s Number of the Day will be released each weekday at 8:00am ET. Read more

Wednesday, July 29, 2020
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Ford Motor Company is bringing back the famed Bronco after a 25-year hiatus, and one way it will spur interest in the SUV brand is through a new eight-episode documentary podcast series called Bring Back Bronco. The podcast is part of a growing focus on podcasts as the automaker follows its customers beyond the traditional brand-building mediums like television. “People are getting their content in different ways,” says Chief Communications Officer Mark Truby. Read more

Wednesday, July 29, 2020

Podcasting has long been a medium known for its openness, with creators making their shows available in as many places as people listen. In a move sure to irritate some podcasters, Spotify confirmed Wednesday it won’t fully embrace that model to grow its podcasting business. “Exclusivity is a key component,” CEO Daniel Ek said. Spotify also said it could one-day offer its Streaming Ad Insertion platform as a third-party service to other podcasters and touched on rumors the company may go after Howard Stern. Read more

The COVID-19 pandemic has convinced the producers of the health care-focused An Arm and a Leg podcast to transition from releasing limited-run seasons to publishing on a biweekly basis in an open-ended run. “The pandemic is such a fast-moving target,” said Executive Producer and host Dan Weissmann. “An open run will let us keep up with all of that.” Read more

The San Diego Union-Tribune may not be read by many Gen Zs, but that is not stopping the newspaper from reaching out to the age group on their own media terms. The paper has launched Hello Gen Z, a podcast that may also help listeners beyond the age group better understand those born in and after 1997. It is the second new podcast from the Union-Tribune in recent months. Read more

Law&Crime, the media network created by top TV legal commentator and attorney Dan Abrams and backed by A+E Networks, is growing its podcast portfolio with a new show focusing on one of the hottest topics of 2020 as the Black Lives Matter movement gains traction. Untold Stories: The Cases That Shaped the Civil Rights Movement will explore the history and legal arguments behind key civil rights court cases. Read more

First October’s Podcast Movement conference announced it would go virtual, now the annual CES gathering in Las Vegas is being reimagined as an all-digital experience. It’s the latest convention that has moved to a virtual space in the wake of the ongoing national pandemic. CES 2021 will take place on the originally scheduled dates, Jan. 6-9, 2021. “We are designing a unique experience for the tech industry,” CTA said in a release. Read more

Nikki Jones, NPR Director of Agile Transformation and Program Management, has been promoted to Vice President of Change Management and Transformation. The network says Jones will work to ensure it delivers on its business and cultural aspirations, develops more inclusive decision making and transparent ways of setting project plans and accountabilities, and builds stronger support systems for cross-departmental collaboration. Read more

Tuesday, July 28, 2020

The comedy podcast network Headgum earlier this year launched Headgum Studios, a full-service podcast development and production division that will work with comic talent looking to launch a podcast. It will now have more financial resources to expand that mission. It has just picked up an investment from Union Square Ventures. “Podcasts are big, and more people than ever before are listening,” USV said in the announcement. Read more

Longtime Chicago radio personality Steve Cochran still has a lot to say, and after doing 88 episodes as a test flight he is committing to launching a podcast. Cochran launched Live From My Office in March as a social media series after he was dismissed from news-talk WGN (720) for a second time. “It’s just time to make it a full-fledged podcast,” he said. Read more

As part of its expanding effort to raise the profile of podcasts and music created by Black creators, Deezer has launched a “Black Culture” channel on its streaming app. The channel will highlight underrepresented voices of Black creators and producers in podcasts like Black Girl Podcast and Pod Save the People. “Not all Black creators are getting the attention and respect they deserve,” said Junior Foster, Head of Global Relations. Read more

Imagine Impact, the content accelerator and online marketplace, has made the leap into podcasting with the launch of Impact: The Podcast. The new podcast brings together storytellers and entertainment industry leaders to share insights and stories that explore the larger themes of content creation and how artists’ perspectives and philosophies shape the world around us. They have teamed with Art19 to host and monetize the show. Read more

Acast launched its Mexican business in February and is now diving deeper into the Latin American market. It has formed a partnership with the Mexico-based podcast network Dixo. Together the companies will develop Spanish-language podcasts leveraging Acast’s global footprint to distribute those shows to audiences around the world. Read more

Monday, July 27, 2020

Podcasters are sitting on the right side of the digital-traditional divide as Zenith Media’s latest update on the global advertising market suggests the COVID-19 pandemic has helped to accelerate a push of marketers toward the digital side. Zenith says brands have allocated more budget into digital channels to “take advantage of their flexibility” in a very uncertain time. It forecasts that digital will account for 51% of global ad spending this year. Read more

Carmakers are among the biggest ad spenders, but the automotive category remains relatively small for podcasters. The latest Interactive Advertising Bureau report shows the category contributed just 2% of podcast industry revenue in 2019, the same as in 2018. But for the car companies that do use podcast to spread their message, the medium has become a secret marketing weapon. Read more

NPR’s Planet Money teaches listeners how to be good with their money. But the podcast and public radio show is also teaching other producers how to use TikTok to promote themselves. It has created a series of videos that have generated 1.2 million likes for the five dozen videos it has created to date. It’s done that by using a mix of what it does in its podcast and adding some quirky images to capture attention on the video platform. Read more

Actors and filmmakers Mark and Jay Duplass are bringing their brother show to podcasting. Duplass Brothers Productions has signed a development deal with Spotify to create exclusive original programming that will feature both scripted and unscripted podcast series. It is not the first time Duplass Brothers Productions has made the leap to a new medium, having initially gained acclaim for their work in film before moving into TV. Read more

Casey Adams, host of the Rise of The Young podcast that speaks with top-level CEOs and executives, has already become a best-selling author and public speaker at the age of 19. Now he is making his own business move with the launch of PodSwipe. The app aims to make it easier for podcasters to monetize their show by connecting producers with advertisers while at the same time helping shows find guests. Read more

Friday, July 24, 2020

The media group Religion of Sports – formed by NFL quarterback Tom Brady, former New York Giants defensive end turned TV host Michael Strahan, and filmmaker Gotham Chopra – has raised $10 million. It will use the money to expand its content over the next twelve months, including what it says will be the release of a “major podcast slate” by year-end. Read more

The intimate relationship between a podcast host and a listener has become one of the appeals of the medium, not just to consumers but advertisers too. That tie may be even more useful in the new iHeartPodcast Network show Dear Therapists, hosted by psychotherapists Guy Winch and Lori Gottlieb. The show offers a before-and-after premise as guests share updates on how the advice works out. More than a behind-the-scenes look at therapy, Gottlieb says the medium allows a “whole new level of intimacy and familiarity.” Read more

Pandora is expanding the testing of its interactive voice ad capabilities. First unveiled last December, the feature allows listeners to interact with a commercial using only their voice. During beta, Pandora says it will focus on a series of creative and ad effectiveness tests so marketers can better understand how to approach and leverage the new ad format within their overall media strategy. Read more

Fresh off its acquisition of PodcastOne, Los Angeles-based LiveXLive has announced it has reworked the company’s finances … Outgoing Invisibilia co-host Alix Speigel is joining the New York Times … TikTok star Addison Rae is launching a Parcast-produced podcast with her mother … Blubrry says it has stepped up the security features on its new service geared toward businesses to create podcasts intended for internal distribution… Michelle Obama’s first guests on her new podcast: her husband, the former President. Read more

Eighties nostalgia has given way to the nineties, as evidenced by the near-continuous airing of “Friends” episodes on TV. Mark-Paul Gosselaar sees an opening to bring new attention to another sitcom from the decade. Gosselaar, who played Zack Morris on the show “Saved By The Bell” is teaming up with comedy writer Dashiell Driscoll for a re-watch of series in the podcast Zack to the Future. Read more

Media Path is a new podcast featuring former L.A. television weatherman and comic Fritz Coleman and Premiere Networks co-founder Louise Palanker …The Sara Carter Podcast has moved to Radio America …and Life Done Better is a new podcast hosted by supermodel Jill de Jong. Here’s some of what is new in podcasting this week. Read more

Thursday, July 23, 2020

Big Money Players Network — the comedy podcast venture announced last October by actor-podcaster Will Ferrell and the iHeartPodcast Network — has announced the first six shows to be created. Unlike The Ron Burgundy Podcast, Ferrell won’t host the shows but is instead the executive producer. “These first few shows for Big Money Players Network will set the standard for the type of high-quality comedy podcasts we’re striving to produce with this collaboration,” said Ferrell. Read more

At a time when newspaper companies are anything but flush with cash, a move by the New York Times to spend millions to acquire Serial Productions shows where the Times sees its business — and media consumption — heading. The rumored sale is now a done deal, with the two companies announcing that Serial Productions will become part of the Times’ expanding audio division. Terms of the deal were not immediately announced, but the paper reported it was worth about $25 million. Read more

MGM Television is taking its syndicated “Paternity Court” show from television to podcasting as the studio has teamed up with Audio Up to create a podcast that gives host Lauren Lake a new outlet. The expansion into podcasting is part of what is said to be an expanding alliance between Lake and MGM that will include her developing unscripted TV shows and a slate of podcasts.  Read more

In honor of the centennial of the ratification of the 19th Amendment and women’s right to vote, the Women’s Suffrage Centennial Commission, the National Park Service, and public media organization PRX have announced two new history-driven podcasts inspired by the suffragists who worked to secure the right to vote for American women. The podcasts will be hosted by actresses Rosario Dawson and Retta, and gymnast Aly Raisman. Read more

Concurrent Studios and Podcast Ad Reps have announced an exclusive sales representation agreement for the Gus & Eddy Podcast, a weekly podcast companion to the YouTube channel created by Gus Johnson and Eddy Burback featuring a variety of other YouTubers, actors and comedians. Read more

Wednesday, July 22, 2020

Even as the rest of the media world saw events and conferences called off during the past several months, a lone standout has been Podcast Movement. Its 2020 Dallas conference was pushed back from August to October with the hope that the impact of the COVID-19 pandemic might wane. Instead, its Texas location has become one of the hot spots and now the organization confirms what has been a likely outcome for some time: the event is cancelled. Read more

For the first time since its Share of Ear study began tracking the growth of audio consumption in 2014, Edison Research says the total daily share of time spent listening on digital devices by those age 13+ in the U.S. has surpassed the share of time spent listening on traditional, more linear devices. The newly released data looks at listening by the type of device audio is consumed on, not by content providers. Read more

Podbean, the podcast hosting and monetization service, has become the latest company to secure certification from the IAB Tech Lab for podcast measurement compliance. The certification covers download, listener and ad delivery metrics, according to the Tech Lab’s report on Podbean. The IAB says the Podcast Measurement Compliance Program certifies that companies are adhering to the V 2.0 guidelines released in December 2017. Read more

Old radio shows have already been reborn as podcasts, as demonstrated by the revival of the National Lampoon Radio Hour. Now two classic radio drama series are being re-released as podcasts. ZBS Media has published The Fourth Tower of Inverness, a radio show that aired in 1972, and Moon Over Morocco, which aired in 1974. Read more

Mainardo de Nardis, the former CEO of OMD Worldwide and Aegis Media, has joined the board of Ad Results Media. The Houston advertising and marketing agency has become a big supporter of podcasts and audio overall. CEO Marshall Williams said de Nardis not only has “unparalleled industry experience” but also “strong global relationships” that will allow Ad Results Media to “greatly expand” its presence around the world. Read more

Tuesday, July 21, 2020

Like a lot of life and business in 2020, the IAB Podcast Upfront 2020 will go virtual for the first time this year. The event is scheduled for September 9-11. The IAB Podcast Upfront is designed for advertisers and media buyers to preview the latest podcast programming from the biggest names in digital audio. There’s also a new element this year geared toward bringing the next generation of podcasters and ad buyers into the medium. Read more

Two-thirds of the top podcast ad spenders in June were not running ads in May, according to Magellan AI. The data it has released helps further illustrate that some marketers who moved to the sidelines during the early weeks of the COVID-19 lockdowns have returned to spending, while other brands are discovering the medium for the first time. Magellan says the top spenders were Samsung, Kaiser Permanente and WeWork. Downloads are up too. Read more

Tenderfoot TV, best known for its breakout hit podcasts Monster and Up and Vanished, is again teaming up with the iHeartPodcast Network to produce a slate of nine new podcasts through 2022. As part of the alliance, Tenderfoot will release its first-ever weekly podcast series including new shows that will be co-produced by iHeart and Tenderfoot. Read more

Despite the impact of COVID-19 on advertising, Audioboom reports its revenue grew 20% during the first half of the year to $11.8 million. The company said advertiser demand is “increasing again” in the second half. Still, it is scaling back plans to launch new Audioboom Originals Network shows and open an L.A. office. In the meantime, Audioboom said it has “engaged with a number of interested parties” about a potential sale or merger. Read more

Spotify has been testing “video podcasts” since May, and now it is going all in on the marriage between audio and video. The company today announced it is unveiling the first version of its new video podcast feature with select podcasts. It will allow listeners in the U.S. and all other markets where Spotify distributes podcasts to listen or watch those podcasts as the feature rolls out — whichever they choose. Read more

Imperative Entertainment, the Santa Monica production studio that has expanded beyond film and television into podcasting, is partnering with Cumulus Media’s Westwood One Podcast Network to monetize, market and distribute all the company’s existing and forthcoming podcasts. The alliance begins with the release of its new podcast, American Skyjacker: The Final Flight of Martin McNally. Read more

Monday, July 20, 2020

An “arms race” among the big podcast platforms has taken shape, according to Barclays media analyst Kannan Venkateshwar. He said the ongoing struggle of podcast discovery, and interest by tech companies could push podcast platforms to step up spending on marketing while at the same time pay for talent that is already widely recognized and “discovered.” Venkateshwar said it is not unlike how satellite radio carved out its niche during the past two decades. Read more

BMW has long embraced branded film to subtly market its brand. But in a new sci-fi series called Hypnopolis, the carmaker will for the first time bring that strategy to audio. The podcast has six episodes of 20 minutes or less. The aim is to show BMW’s vision of the future of mobility. A company rep says the brand “doesn’t play a major role” in the story. “But we included some secret hints,” she said. Read more

Ramsey Media, the expanding media empire with the financial advice radio talk host Dave Ramsey as its foundation, has launched another podcast. And it’s an idea that is tailor made to any talk radio broadcaster. The short-form podcast is the Ramsey Call of the Day, which will feature a single call from one of the network’s personalities. Read more

Magellan AI, the podcast analytics company that’s used for advertising planning, verification and measurement, has added another podcaster to its roster. The Westwood One Podcast Network will subscribe to the service, which provides access to information such as which brands are spending money on podcasts, where those ads are going, and how much is being spent. Read more

In a year when the office now looks like a kitchen or a spare bedroom, thanks to the work-from-home shift, there is an added layer of nostalgia for the TV comedy series “The Office.” It has been 15 years since the U.S. got its own version of the U.K. hit show and to mark that anniversary the program is getting its own look-back podcast. It’s the first podcast in what’s likely to be others from Hollywood production company Propagate. Read more

Friday, July 17, 2020