Friday, October 18, 2019
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Podcast revenues hit $479 million last year and are forecast to surpass $1 billion by 2021. While the medium is on a steady growth curve, a pair of inflection points potentially looming on the horizon could dramatically accelerate its growth. “We are a medium still sitting at a couple of tipping points that can revise those projections and suddenly you’re a 2-3-5 billion dollar industry before you know it,” said Conal Byrne Thursday at NAB Show New York. Read more

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As the podcast space continues to expand, the new listeners it is attracting are younger, more diverse, and more likely to be female. More than three in 10 new podcast listeners (31%) are 13-24 compared to 18% for people who have been consuming podcasts for one year or more. Nearly two thirds (65%) are female, versus 49% for 1 year+ podcast audiences. And 30% are non-white, and nearly double that (17%) among those who have been tuning in for at least a year. Read more

“The McLaughlin Group,” which returned to public TV in September, will now have an audio companion, with Westwood One distributing a weekend radio program and podcast. The radio show debuts the weekend of Dec. 7-8, while the podcast will premiere Nov. 1. Political writer and commentator Tom Rogan hosts the series, alongside original panel members Pat Buchanan, Eleanor Clift and Clarence Page. Read more

“A gathering place where podcasters, artists, storytellers and listeners are inspired by the art of sound.” That is the mandate of the first On Air LA Annex, a two-day audio culture event presented by On Air Fest in partnership with NPR affiliate KCRW in Southern California. It gathers Nov. 7-8, at the KCRW Annenberg Performance Studio in Santa Monica. Read more

Glassdoor has a new gig: as a podcast host. The job and recruiting website has launched “In Pursuit,” an on-demand show “that dives deeper into the stories of extraordinary people navigating life’s most pivotal moments at the intersection of the personal and professional.” The six-episode series is hosted by Glassdoor Editorial Director Amy Elisa Jackson. Read more

Getting the attention of consumers is not getting any easier, however audio – radio, streaming platforms and podcasts – are poised to benefit from the voice-driven, connected future. No medium is better suited to adapt to a mobile audience than audio, which is already well intertwined with an ear bud generation that is used to voicing commands. Read more

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Can a podcast be part of the solution to the opioid crisis? Or help Americans learn to talk about the crisis that touches so many families? Lemonada Media founders believe the resounding answer is yes. Jessica Cordova Kramer and Stephanie Wittels Wachs are building a podcast network of shows with an “unfiltered” conversation about the human experience. Podcast News Daily recently caught up with Kramer and Wittels Wachs to discuss their plans. Read more

Thursday, October 17, 2019

Twenty-two percent of Americans now tune in to a podcast at least one hour each week, while 8% are listening to on-demand programs more than six hours a week. Without a doubt, podcasts are a substantial growth opportunity for both content providers and advertisers. That is according to Westwood One’s newly released Podcast Download, Fall 2019 Report. Read more

Advertising in podcasts increases favorability for specific brands among listeners who spend at least five hours a week with the medium. Six in 10 of these “Super Listeners” appreciate podcast advertisers for supporting their favorite podcasts, and 44% say their opinion of a company is more positive when they hear it mentioned in a podcast they regularly listen to. These findings are from a new survey conducted by Edison Research and PodcastOne. Read more

NBC News and Wondery have announced an alliance to develop a slate of news and politics podcasts beginning in 2020. As part of a multiyear deal, the companies will work together on series based on reporting from NBC News’ staff of investigative reporters, Adweek reports. In addition, Wondery will take over ad sales and marketing for NBC News’ existing podcasts. Read more

The iconic hot AC “Mix 107.3” WRQX Washington signed off the air after Cumulus relinquished the station to EMF in June. Among its legacies was the “Jack Diamond Morning Show,” with on-air partners Jimmy Alexander and Erica Hilary. The former is taking his next step onward, with the launch of gay-centric podcast “Out With Jimmy.” Read more

Angela Yee, co-host of the Premiere Networks-syndicated “The Breakfast Club” morning show, will be the first guest of renowned casting director and celebrity acting coach Tracey Moore on the new podcast, “The Spirited Actor.” The new project is a joint venture between Premiere Networks and Dr. Dave Creative Entertainment. Read more

Betabrand, the San Francisco clothing and crowdsourcing company, is now also a podcast hosting company—but not hosting in the sense of where a podcast audio file is stored. It’s more of a host in the traditional sense. That’s because Betabrand is now allowing podcasters to record their shows as live events in the company’s San Francisco store. Read more

Wednesday, October 16, 2019
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With more than 15,000 attendees and nearly 300 exhibitors expected, the upcoming NAB Show New York, Oct. 16-17, offers a showcase of best in next-generation technology for media, entertainment and telecom professionals. On the agenda are four podcast-centric sessions, featuring leading podcast content providers, including iHeartRadio, Stitcher and Westwood One. Read more

Vox Media Podcast Network hosted its own podcast upfront adjacent event, “The Lineup” Tuesday in New York, catering to marketers. The media company, now with 200 active podcasts, announced new shows, new seasons of existing ones, offered an extended discussion about its show “Land of the Giants”—about such behemoths as Amazon, Google and Netflix—and presented a live episode of “Pivot,” with hosts Kara Swisher and Scott Galloway. Read more

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Marketing and analytics platform startup BrandVerge is adding podcast advertising and sponsorships to its media and advertising content discovery platform. This comes one year after its launch—aimed at improving the way that media companies build, manage and buy branded content programs and opportunities—with 30% month-over-month growth.  Read more

A new audio university and community for educational podcasters and their listeners, Lyceum, has launched in Cambridge, MA. Announced at the Sound Education event last week in Boston, its mission statement reads, in part: “We live in a new Audio Age. Our problem now is not information, but access. We need new technologies of knowledge to catalyze a global community of learning.” Read more

Quick and dirty: Advertise Cast has released its report on “Podcast Advertising Rates 2019.” As of Oct. 1, 2019, the industry average, based on cost per 1,000 listeners, is $18 for a 30-second ad CPM and $25 for a 60-second ad CPM. Read more

Tuesday, October 15, 2019
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It appears Will Ferrell is enjoying hosting his hit podcast, “The Ron Burgundy Show,” with iHeartMedia—so much so that he is partnering with the company to launch “Big Money Players Network,” a new podcast company focused on comedy shows. New programs will roll out via the joint venture in 2020, all executive produced by Ferrell and iHeartMedia and distributed through the iHeartPodcast Network. Read more

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Taking a step toward making non-music broadcast radio content available on demand, Entercom has launched new service that lets listeners pause and rewind live radio and consume shows on their own schedule within 24 hours of airing. Radio.com Rewind rolls out today for about four dozen of the company’s top sports and all-news news stations. Read more

Caroline Kraddick, daughter of the late Kidd Kraddick, launches a new podcast “Caroline’s Obsessions,” on YEA Networks. The podcast is an offshoot of a segment of the nationally syndicated “The Kidd Kraddick Morning Show,” where she would talk about new songs, products, apps and travels. The new weekly podcast will publish Thursdays and feature Kraddick’s best friend Nicole as co-host. Read more

Global music streaming service Deezer has entered an advertising partnership with digital audio platform Targetspot that covers the U.S., Canada, The Netherlands, Spain and Italy. The agreement allows advertisers in these countries to purchase Deezer audio inventory exclusively through Targetspot, which will offer direct and programmatic sales capabilities. Read more

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Advertisers are expected to spend $500 million on podcast advertising in 2020 and a chuck will be placed by Veritone One, among the largest buyers of podcast advertising in the country. Podcast News Daily caught up with Stephen Smyk, SVP Podcast and Influencer Marketing at Veritone One, ahead of the IAB Podcast Upfronts on Wednesday in New York City to talk about some trends he sees in the industry and the tremendous growth in the podcast advertising space. Read more

Monday, October 14, 2019

Vice Media, working to diversify its revenue mix, has aligned with Spotify to distribute three podcast series available exclusively on the streaming platform. Vice News will produce the trio of original podcast series, combining long-form narrative, talk and investigative journalism, covering the 2020 U.S. election and current events worldwide. Variety broke the story exclusively Friday afternoon. Read more

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Top 5 Podcast Publisher Wondery has hired Australian and New Zealand podcast company Ranieri and Co. to handle representation in the ANZ region. Launched by former Tribe executives Rob Ranieri and Nick Randall, Ranieri and Co. produces custom podcasts for brands and manages commercial relationships for existing podcasts. Read more

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Pacific has appointed Elissa Ratliff to the newly created role of Head of Audio, where she will oversee the Seven West Media-owned brand’s expanding audio portfolio, including working with the commercial team to identify sponsorship opportunities. Ratliff has been with Mamamia for more than seven years; she spent the past three years producing podcasts there, most recently as Managing Producer. Read more

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Radio Sodoma has topped the podcast charts in Finland, with the dark comedy “Fresh From Hell,” which fostered a staggering 800,000 downloads in 14 days. The podcast was released on Spotify and Apple Podcasts after spending a short time as an exclusive on YLE’s Areena app. As a release notes: “In a country of 5.5 million people, this breaks all records.” Read more

Friday, October 11, 2019

For history buffs, politicos and news hounds, Wondery has launched a new podcast about the history of American presidential elections from the beginning. Hosted by Lindsay Graham, “American Elections: Wicked Game” will take on every American presidential vote over the next 58 weeks before the 2020 election, from the unanimous election of George Washington to Donald Trump. Read more

“Podcasting is so important, that’s why it’s such a popular medium and why it’s a crucial medium for us to have now.” Those are the words of a man who knows about storytelling. In the latest episode of the podcast “Math & Magic: Stories From the Frontiers of Marketing,” host and iHeartMedia CEO Bob Pittman talks with Walter Isaacson, whose background includes such lofty roles as Managing Editor of Time, Chairman & CEO of CNN and acclaimed biographer.

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ESPN senior writer and TV/radio commentator Mina Kimes is slated to host the new “ESPN Daily” weekday podcast, which launches Oct. 21. “Every weekday morning, ‘ESPN Daily’ will take a deep dive into a specific story in sports, using ESPN’s unmatched journalistic resources and deep roster of reporters, producers and commentators,” the network says. Read more

Ten audio programs have been announced as winners of the 2019 Third Coast/Richard H. Driehaus Foundation Competition, which seeks the best audio stories produced worldwide. Since 2001, the competition has awarded non-fiction audio stories found on radio, podcasts and the internet, in seven distinct categories, as well as one standout audio piece, regardless of category, for the Director's Choice award. Read more

Thursday, October 10, 2019

A new iHeartRadio Original Podcast, “CEO Unplugged,” highlights San Francisco Bay Area trailblazers, disruptors, forward-thinking leaders and philanthropists “who set the stage for success and growth, and exemplify the connection between community and business.” Hosted by Carolyn McArdle from soft rock KISQ and Sandy Stec and Marcus from hot AC KIOI, the first episode is available now. Read more

There may not be any lights or camera, but there’s certainly a lot of action among podcasters in Ohio. That didn’t go unnoticed by the Ohio Development Services Agency. It has awarded the first podcaster a tax break under the Ohio Motion Picture Tax Credit program. The recipient is Evergreen Podcasts, a Cleveland-based podcast publisher. Read more

Digital Trends is extending its online streaming video show “Digital Trends Live” into a podcast. The tech news site has partnered with the new aggregator site Flipboard to co-produce the podcast, Digiday reports. It’s described as a 15-minute show that will feature audio pulled from the video show, hosted by Flipboard technology editor Ken Yeung. Read more

Thursday, October 10, 2019

Every day, more brands are seeing audio in a new light. Not only are they increasing their ad budgets, but they’re also embracing podcasting as a way to connect with consumers. Toyota is among them. The automaker recently launched the second season of its show “Toyota Untold.” Podcast News Daily caught up with Toyota’s Eric Booth to talk about “Toyota Untold,” what’s new for the second season, and how it fits alongside the company’s advertising. Read more

Wednesday, October 09, 2019

Podcast listeners are a loyal bunch. As has been well-documented, they feel a connection with favorite on-demand programs and their hosts. New data from Civic Science now reveals just how deep that trust runs, with a dramatic factoid. Some 22% of U.S. podcast listeners say they have purchased a product or service after hearing a podcast ad. Read more

The British Royals may be… well, British… but fascination for the multi-generational family seems to be at an all-time high in the U.S. ABC Audio is counting on that with the launch this week of “The HeirPod” podcast. Hosted by ABC News Royal Contributor Omid Scobie, it “takes listeners behind palace walls and dives deep into the latest stories from the House of Windsor with insider interviews and special guests.” Read more

Hipsters, unite. Third Man Records and Misfire have partnered to launch a podcast dedicated to the history of iconic Detroit blues-rock duo White Stripes. “Striped” is hosted by Peabody-winning journalist Sean Cannon, taking a deep dive into the group’s early years “by talking to the people who witnessed it all firsthand,” including active participation from lead Jack White. Read more

Sports media has long driven a conversation about television and radio play-by-play rights. But a growing number of NFL teams think podcasting should now also be part of the media mix—and none perhaps more than the Philadelphia Eagles. The team already has a half-dozen on-demand programs in its portfolio, and it is reportedly preparing to launch three more for the NFL season. Read more

Tuesday, October 08, 2019

While Halloween is the second biggest retail holiday of the year, it is also shaping up to be a big score for the podcasting pantheon. A number of producers are targeting the day as an opportunity to launch new shows or special episodes of series ready-made for spine chillers. It’s not just horror getting the attention, either. Halloween will also deliver new true-crime and science fiction shows. Read more

Stitcher is continuing to work its wares outside of the U.S. The company this week announced two international partnerships with Canada’s The Podcast Exchange, and Australian on-demand audio company Whooshkaa. The alliances will “allow global brands and advertisers to create first-time connections with key audiences, by utilizing Stitcher’s 250+ podcast catalog and established audience demographics,” the company said.  Read more

Audioboom has announced a roster of new podcasts as it launched the Interactive Advertising Bureau’s first UK Podcast Upfronts. The week-long event brings together major podcasting brands to “inform, inspire and educate the advertising community.” Said Senior VP of Global Sales & Development Thomas Mancusi, “Audioboom brings a unique advertising proposition to the UK that has been proven across the more mature U.S. market, through billions of dollars of client spend.” Read more

Wonder if financial podcasts are hot? Just ask Dave Ramsey, consistently rated among iTunes top 20 programs. Two within the category continue to gain traction, with new fall line-ups just announced. First, Emmy winner Rushion McDonald has loaded up guests for his hit podcast “Money Making Conversations”; while “The Contrarian Investor” from veteran financial journalist Nathaniel E. Baker, continues quizzing prominent personalities from the investing world. Read more

Monday, October 07, 2019

There’s a new kid on the block among Podtrac’s September top 10 Podcast Publishers. Coming in at No. 10 is Kast Media, whose website describes it as a turnkey podcast management company. Mind you, the entity is no newbie when it comes to traction in the industry: It offers 54 active shows, with a U.S. monthly audience of 5.1 million and some 25.8 million monthly downloads. Read more

John Busshaus has resigned from his post as CFO of Libsyn. According to an Oct. 2 filing with the Securities and Exchange Commission, “The company has eliminated Mr. Busshaus’ responsibility for financial reporting and related functions and responsibilities that he performed.” His exit is related to a complaint filed by the SEC related to Busshaus’ actions as former CFO of FAB Universal, Libsyn’s previous parent company. Read more

Stationhead may not call itself a podcast company, but it is allowing users to create an on-demand version of music-based streaming radio shows. That’s about as close to a music-based podcast as the industry has at the moment. Even more intriguing: It has found a way not to pay royalties for the music it relies on. Read more

Retired professional athletes Kobe Bryant and Alex Rodriguez now have something even bigger that they share in common: Both have entered the podcasting business in their post-pro sports career lives. Mind you, how Rodriguez and Bryant are going about that task is completely different. Read more

It’s not just U.S. podcasters that are finding success leveraging their content for television producers. Netflix will tap the Danish podcast “Equinox 1985” for a new six-episode original series. It is described as a supernatural thriller about a young woman who is affected by the unexplainable disappearance of a school class in 1999. It topped Denmark’s Apple Podcast chart when released two years ago. Read more

Friday, October 04, 2019

The fading of America’s newspapers and the inability of broadcast news outlets to give every politician the coverage he or she believes they deserve, has created a convenient entryway toward podcasts. Even though some local shows don’t get significant download numbers compared to national hits, they’re reaching a targeted audience of potential voters. And that has big appeal to political operatives. Read more

As the National Geographic’s podcast “Overheard” launches its second season, the biggest takeaway moment may actually come in its final episode. Hosted by editor-at-large Peter Gwin, the show will host a live recording event Dec. 5 that invites listeners to bring their questions and curiosities to National Geographic headquarters in Washington. Read more

The global streaming music service Deezer has been rapidly bulking up its podcast offerings during the past year. Now, thanks to a tailwind of growing consumption worldwide, the company says its monthly podcast usage has soared 250% during the past two years. The Paris-based streamer says listeners have also quadrupled the amount of time they’re listening to podcasts on the platform. Read more

Group Nine this month announced it has partnered with iHeartMedia to extend its digital brands – including Thrillist, NowThis, The Dodo and Seeker – into the podcast age. For a media company that reaches a majority of American twentysomethings, the expansion into podcasts was an easy decision. “They have a grasp on what works, so we don’t have to guess,” VP Brett Kushner told PubEx. Read more

Bad reviews have been a tool, some say even a weapon, in the battle between rival podcasts. In some cases the use of automated bots has been deployed, with the Apple Podcast review system easy to game. The impact may lower a show’s ranking on the Apple rankers, but does it matter to advertisers and ad agency buyers? Podcast News Daily caught up with Sean King, Executive VP at the audio ad agency Veritone One, to get his take. Read more

Thursday, October 03, 2019

Online news portal Slate expects to garner nearly half of its 2019 revenue not from stories on its website, but via podcasts that it pushes. Slate President Charlie Kammerer says the company has built a “healthy eight-figure business” from podcasts, which a year ago accounted for less than a third of its revenue. “The brand guys are coming in a really aggressive way,” he said. Read more

The ABC 2019 Podcast Survey presented at Australia’s podcast industry conference, OzPod, revealed that listeners are mighty engaged: Among those who tuned into any podcast over the previous week, an average of six podcast episodes were listened to. Respondents also said they prefer original content over replays or reimagined radio podcasts; the vast majority (76%) of episodes listened to in the past month were original. Read more

The latest signal that the audio market is hot? The Interactive Advertising Bureau says its annual Podcast Upfront has sold out and it’s now wait-listing people who want to attend. Those brand managers and media buyers that are allowed entry through the doors of Luce Auditorium at Meredith’s Manhattan headquarters on Oct. 16, will witness a lineup of 12 companies and what they have in store for the coming year, showcasing the value of the rapidly growing medium to Madison Avenue.  Read more

Wednesday, October 02, 2019

An activist shareholder has succeeded in his mission to get a special shareholders meeting to be called to consider installing a new board and potentially a new management team at the podcast hosting and analytics company Libsyn. Carmac Partners wants to oust the current board members, including CEO Chris Spencer, and put in a slate of new directors to oversee the company. Read more

Conan O’Brien has become the biggest show in the Stitcher portfolio with more than 55 million downloads to date. That number will get a boost starting Oct. 7 when the second season of Conan O’Brien Needs A Friend debuts. The new season will benefit from a number of high-profile guests that have been lined up, including Ellen DeGeneres, David Letterman, Paul Rudd, and Tina Fey. Read more

Listening to podcasts in some General Motors models is about to get easier. GM has announced that it will bring Amazon Alexa to millions of Chevrolet, Buick, GMC and Cadillac vehicles via the new in-vehicle Alexa in the first half of 2020. The move means a driver simply needs to ask Alexa to play a specific podcast and Alexa can fulfill the request by bringing up available streaming services. Read more

“Torn from the headlines” has been the mantra of television news magazine shows for years, and more podcasters are using the same tactic to attract listeners. Veteran music industry executive Jason Flom, who created and hosts the Wrongful Conviction podcast, is doing that just. His show just scored the first-ever interview with Brendan Dassey, whose case was the center of the “Making a Murderer” documentary series on Netflix. Read more

Tuesday, October 01, 2019

Prompted by declining users and the addition of podcasts nearly a year ago, Pandora has unveiled a redesigned mobile app that includes several new ways to personalize and discover content. Those include a new feature called For You that the streamer says will be a discovery feed of custom-curated podcast recommendations and music. Pandora says the feed will be based on a user’s unique listening histories, day of the week, and even the time of day.  Read more

Broadway reporter Frank DiLella is expanding his coverage of New York’s live theater scene in a new iHeartPodcast Network show. Show & Tell will be a new weekly show and part of the lineup of the nine-month old iHeartRadio Broadway channel. New episodes will be available every Monday starting Oct. 7. Read more

Ramsey Solutions, founded by financial radio host Dave Ramsey, is launching a campaign to help students and families survive the national student loan crisis. The company has created tools and resources that will educate people on the student loan process. The campaign includes a new podcast and a scholarship giveaway contest. Read more

Television’s longest-running drama series is now also a podcast. NBC and Wolf Entertainment have created a behind-the-scenes podcast for “Law & Order: SVU” that will give fans a fresh way to connect with the show. Squadroom is being positioned as an “after show” with new episodes released each Thursday night following the East Coast airing of the series. Read more

It’s been just over a week since ABC Radio joined the growing list of companies to excise the word “radio” from its name, as the radio network officially adopted ABC Audio as its umbrella brand. On the ABC News podcast Perspective, Bob Iger, Chairman and CEO of The Walt Disney Co., discussed what the shift means for the company at large. Read more

Monday, September 30, 2019

Today is International Podcast Day and iHeartMedia is marking the day by announcing the return of the iHeartRadio Podcast Awards. The showcase of the best of what the medium has to offer will be held Jan. 17, 2020 in Los Angeles. The second annual event will honor the most entertaining and innovative podcasts of 2019 and will span 30 categories. The awards show will be streamed and also broadcast live across iHeartMedia-owned radio stations nationwide. Read more

After years of what felt like broadcasters apologizing for no longer being shiny and new, radio in 2019 has triumphantly evolved into “audio,” pivoting on the integration of digital assets and podcasting alongside its continuing dominance over the air. That mindset permeated the Radio Show in Dallas this year, leading one industry executive to conclude “radio is no longer the rustbelt.” Read more

Local broadcasters thinking about expanding their brands into the crowded podcast market got some direction – and a dose of hard-nosed reality – from those who have already taken the plunge at last week’s Radio Show in Dallas. Amelia Robinson, columnist, reporter and podcaster at Cox Media Group Dayton, urged those thinking about jumping into the pool to think it through first. “You don’t need to do a podcast,” she said. Read more

Playlists will be more than just music on Spotify. In response to what Spotify says was a frequent request by users – and in the “true spirit of audio first” that was illustrated by its expansion into podcasting – the service will allow users to combine music and podcasts on the same playlist for a “mixed-media” experience. Users can also set up a playlist of multiple podcasts in a row. Read more

Tech pioneers sometimes get antsy after the company is built and that’s apparently what has led in part to Audioboom CEO Rob Proctor to announce his resignation, effectively immediately. Stuart Last, Audioboom’s Chief Operating Officer and its top executive in the U.S., has been appointed interim CEO as the company’s board begins searching for a permanent replacement. Read more

DAX, the digital advertising platform owned by the U.K. broadcaster Global, has hired Chris Blackburn as Executive VP for Sales and Business Development. He’ll be responsible for DAX’s U.S. sales strategy and will lead the strategic sales division. That includes growing the company’s user and revenue base. Blackburn joins DAX from SoundCloud, where he was Global Head of Sales and Strategic Partnerships for the past four years. Read more