To mark International Podcast Day, Acast has launched a marketing campaign called “Made of Podcasts that will showcase popular creators celebrating the shows that have defined their podcasting careers. The ads will appear on social media as well as being dynamically-inserted across Acast’s catalogue of more than 30,000 shows.
Listeners will hear from the creators of popular podcasts in the U.S., Canada, the U.K., Australia, New Zealand, and around Europe, who will reveal the podcast that introduced them to podcasting in the first place, the show they always recommend to others, and the podcast they love that people often haven’t heard of. Podcasts taking part in the campaign include The Worst Idea Of All Time, The Young Turks, Creepy, TransLash, and Distraction Pieces Podcast, among others.
“We’re proud that Acast is home to podcasts of all shapes and sizes, all around the world. We wanted to take a moment to celebrate them and their work — and what better time than International Podcast Day?” said Lizzy Pollott, Acast’s VP Marketing Communications & Brand. “The thing I love most about working in podcasting is that it’s such a unique, supportive, and empowering place for people who want to create. Our ‘Made of Podcasts’ campaign spotlights that sense of community, while bringing listeners recommendations and stories from some of our most-loved creators.”
Acast says its network of shows receive more than 300 million listens globally every month.