As unlikely as it may seem, comic books continue to be a content pipeline for podcasts. The latest to make the move is Archie Comics, which signed an exclusive first-look deal with Spotify to adapt the publisher’s critically acclaimed and bestselling characters and stories into multiple podcasts on the streaming platform.
Calling the podcast and audio space “so vibrant,” Archie Comics CEO and Publisher Jon Goldwater said he sees an opportunity to leverage the entire Archieverse of characters, including mainstays Archie, Betty, Veronica, Jughead, Sabrina, and Josie & The Pussycats, into podcasting. The creative team at Archie Comics will collaborate with Spotify Studios on the development of multiple series, with potential for all-ages content as well as content aimed at older audiences.
“Bringing the iconic Archie library of characters to Spotify is a perfect match, and we’re so excited to partner with them to explore new, compelling stories featuring our characters,” said Goldwater. “It’s an amazing frontier and we can’t wait to unveil what we’ve been working on.”
Archie Comics follows an announcement last month by Warner Bros. that it has signed a multiyear first-look deal with Spotify to produce and distribute an original slate of narrative scripted podcasts based on a range of characters from DC Comics. Its portfolio includes such icons as Batman, Wonder Woman, Superman, and the Joker. In addition to producing narratives based on existing characters and established franchises from across Warner Bros. and DC, the companies will also collaborate to create new programming from original intellectual property.
DC Comics archrival Marvel Entertainment was first to make the move into podcasting, working with Stitcher to create a pair of Wolverine-themed podcasts last year. And then last October parent Walt Disney Company announced a sweeping multiyear deal with SiriusXM and Pandora to produce and distribute podcasts. The venture will include both scripted and unscripted series, in addition to themed live events. The new podcasts are set to begin rolling out in 2020.