Art19 has a new partnership with Bertelsmann’s Audio Alliance. The German network brings over a hundred podcasts to Art19 from European creators. The group will also develop, produce and market spoken-word audio, leveraging Art19 technology for ad sales and distribution. Audio Alliance is the first entity founded by the German Bertelsmann Content Alliance.
“Bertelsmann’s expansion into podcasting is an indication that the medium has truly arrived in Europe,” Art19 Chief Revenue Officer Lex Friedman said in a statement. “They will be a cornerstone partner for us. We’re looking forward to learning from them and to working closely together to develop the many markets they will operate in.”
The Audio Alliance is made up of six companies that together own 31 radio stations, eight streaming platforms, and 68 TV channels across Europe. They include RTL Radio Deutschland, Germany´s biggest private radio network; the music company BMG; Mediengruppe RTL Deutschland, which owns several TV channels as well as various online and streaming platforms; Fremantle’s German unit UFA; book publisher Penguin Random House Verlagsgruppe; and magazine publisher Gruner + Jahr.
“While the German market is about four years behind the U.S. market, it is picking up speed and evolving at a fast pace,” said Audio Alliance MD Mirijam Trunk. “In order to keep up with the growing demand both from listeners and clients, we need to be able to adapt quickly — we are happy to have found a strong partner for that.”
Oakland, CA-based Art19 has been expanding its international footprint with major publisher partnerships in Europe and Asia. In addition to hosting, distribution and its own growing ad sales teams, the company has a growing list of integrations with global third-party ad sales networks and demand-side platforms with a variety of overseas publishers.