Audacy has recruited a former audio executive at the New York Times to be its Senior VP of Digital Business Operations. Palak Forbes will provide commercial and operational leadership for Audacy’s podcast business while working across its entire digital portfolio.
“As we make consistent strides to evolve and enhance our digital and podcast businesses, Palak is a perfect choice to lead our day-to-day efforts to provide a world-class experience for our customers, creators and consumers,” said Chief Digital Officer J.D. Crowley. “Her deep experience launching and scaling innovative new businesses, and expertise managing strategic relationships with companies across the media and technology sectors will enable us to continue delivering robust growth.”
From May 2018 to June 2019, Forbes was Head of Business Development & Operations at the Times where she oversaw the development of the publication’s audio business and spearheaded their foray into virtual reality. Before that she spent two years as the Times’ VP of Corporate Strategy & Development. Forbes earlier was VP of Strategy at Sesame Workshop.
“Digital audio is in a really exciting phase where we have evolving audio formats and listening experiences as well as new ways of life emerging from the pandemic,” Forbes remarked. “Audacy has brought together a portfolio of innovative brands to meet the needs of the modern listener, content creators and advertisers alike. I'm so excited to operationalize our strategy across the digital portfolio. It's an honor to join the leading creator of original and premium audio during this time of growth and transformation.”