Podfront UK, the joint venture created by Stitcher and Wondery to target U.K. audiences, has hired its first head of sales. Oli Walters has jumped from Audioboom to Podfront UK, where he’ll direct the sales efforts which the company says have “quickly scaled” since it launched last summer.
“We are delighted to welcome Oli to the Podfront UK team,” said Ruth Fitzsimons, Managing Director of Podfront UK. “His strong knowledge of the U.K. audio market will amplify the incredible research, new technology and listener surveys conducted by Wondery and Stitcher and provide for richer and unique audience and brand experiences.” Fitzsimons also joined Podfront UK from Audioboom where he had been SVP of International Operations and Content.
Stitcher and Wondery launched Podfront UK in July as a way for the two companies to expose their catalog of more than 300 shows to U.K. audiences but also to help scale the podcasts that are being produced there for an international audience. Podfront has allowed advertisers in the U.K. to directly access a large catalog of podcasts from Wondery and Stitcher for the first time.
“Stitcher and Wondery offer the highest quality podcasts with unparalleled storytelling by podcast stars like Stephen Dubner, Marc Maron, Oprah Winfrey and Jonathan Van Ness, and I am incredibly excited to join the team,” said Walters in the announcement. “Their shows already resonate with audiences in the U.K., top the Apple Podcast charts and sell out live shows like My Favorite Murder and Freakonomics.”
Walters had been Audioboom’s U.K. sales chief for the past two years. Prior to that, he spent several years working in radio, including at Bauer Media and Absolute Radio.