Coming off a first quarter when its revenue more than doubled, Audioboom is expanding its advertising sales team to keep the momentum growing. Audioboom has hired Jessica Landman as Sales Director and promoted Jordan Imsho to Junior Sales Director to lead brand direct and digital agency partnerships. The company said it continues to expand its sales operation as it looks to fill other sales management roles.
Landman arrives at Audioboom after three years with New York Public Radio, where she served as an Inside Sales Manager selling both broadcast radio and podcasts to marketers. Before that she worked at Connoisseur Media’s Long Island stations from 2013 to 2015 in the promotions department.
“Jessica is a creative sales leader who can curate our top content offerings to build highly targeted, personalized campaigns. She has a proven ability to build partnerships and connect brands with the right podcast advertising opportunities and we are excited to welcome her to the team,” said Thomas Mancusi, Audioboom’s SVP of Sales and Development, in the announcement.
Imsho has been a sales manager at Audioboom since January 2018. He earlier worked in cable TV ad sales. “Since being hired two years ago Jordan has taken initiative at every opportunity and shown real leadership in managing our partnerships with both agencies and top podcasters,” Mancusi said.
Audioboom reported in April that its first quarter revenue soared to $4.6 million, up 180% compared to a year ago. The increase was the result of stronger advertising sales and an expanding content portfolio. Audioboom said the number of brand advertisers among its first quarter client base was 178. That’s an 11% increase compared to the fourth quarter and an even more substantial 55% gain versus the same period last year, when it had 115 brand advertisers on its roster.
The metric Audioboom calls its “eCPM,” or the revenue it banks per 1,000 listens, was also up substantially in first quarter. It says it had an eCPM of $23.77 which was a 67% increase compared to the $14.27 it had during the first quarter of last year.
Audioboom raised $2 million of new equity funding in February as part of a plan to expand its content business.