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Audioboom has created a new business unit that will encompass all its creative services, including original show development; co-productions; branded content; production services; and creative advertising services. The just-launched Audioboom Studios will be led by newly appointed Chief Content Officer Brendan Regan. He will now oversee global content operations including original show development, production services and creator partnerships.

“With podcasts winning the hearts and minds of consumers everywhere, it’s an exciting time to lead a content team.” Regan says in the announcement. “The team at Audioboom Studios is creating amazing content and I am thrilled to be at its helm as CCO. 

New York-based Regan joined Audioboom in 2015 from Viacom and most recently served as Executive Vice President of Content and Production.

The London-based Audioboom Studios was launched October 1. It currently produces the official Formula 1 podcasts F1: Beyond The Grid and F1 Nation, plus the recently launched The FBoy Podcast. A new series called Methods of Murder will be the first original show developed by Audioboom specifically for the U.K. market, with six further original shows for that market currently in development for 2022.

“The launch of our production arm in the U.K. is an important step in our goal to become the leading British podcast creator,” said CEO Stuart Last.

Audioboom has also promoted Mike Newman to Vice President of U.K. Content and Production. He previously was Head of U.K. Content Partnerships and is now set to lead U.K. production and creator partnerships as Vice President. Newman joined Audioboom in 2018 from Free Radio where he served as Regional Content Director. 

“It’s been an honor to be part of the tremendous growth Audioboom has undergone the past few years. I’m thrilled to lead this new operation and continue to deliver great podcast content in a booming industry,” said Newman. 

Audioboom has also hired Neil Fearn as Executive Producer. He joins Audioboom from his role of Deputy Managing Editor of Radio X and has more than a decade of experience producing commercial and BBC radio as well as podcasts and on-demand audio. He will focus on original show development.