Spotify Bug 220

Spotify will once again hold its five-day podcast incubator program designed to bring more women of color into the medium. The Sound Up program this year takes on a different tone as Spotify aims for a larger share of the podcast market.

“While women of color have been breaking ground in podcasting, we know there’s more work to be done and more voices to be heard. That’s why Spotify created Sound Up, an immersive accelerator to create space and provide resources for new podcasters,” it said in an announcement. “We’re looking for ten new voices in podcasting.”

During the five day (August 12-16) event at Spotify’s New York offices, they’ll teach the ten women selected to attend the all-expense-paid boot camp how to develop their idea, covering issues including technical production, storytelling through audio, and marketing a podcast. At the end of the week, participants will have the opportunity to pitch their idea to a panel of industry experts, who will then select three participants to each receive $10,000 to fund the production of five episodes of their podcast idea.

While an aspiring podcaster needs to have a great idea, Spotify says women with no prior podcasting experience are preferred.

Details on how to apply for the program are HERE. Applications are due June 21.