Former Simplecast founder and CEO Brad Smith – who sold his company to SiriusXM for $28 million in June 2020 – is taking on a new role across SiriusXM’s expanding podcasting business. Smith has been named Head of Podcast Products for all of SiriusXM’s podcast platforms including SiriusXM, Pandora, and Stitcher. It is a newly created role for the company and Smith will be focused on both for both creators and listeners according to a company announcement.
Smith created the podcast management and analytics platform Simplecast in 2016. By the time it sold, the company was working with a list of creators including Netflix, QCode and Blue Wire. Since Simplecast was acquired by SiriusXM last year, the technology has been integrated into SiriusXM’s AdsWizz and is now part of the suite of services and products that are behind the company’s unified SXM Media sales unit.