Discovery continues to be among podcasting’s greatest challenges. A new app might just help spread the word. Bullet allows podcast listeners to share captioned video snippets of programs from any podcast app. “Sharing a podcast is difficult as audio is hard for a recipient to immediately consume,” the company says. “Bullet enables anyone to get their friends to that ‘aha moment’ of a podcast by snipping up to a 30-second segment it and sharing the snippet with their friends as a captioned video.”
Bullet is free on the App Store. It achieved the Number 1 product of the day on Product Hunt on its first day of release, June 2. The idea for Bullet, in fact, came out of a previously failed product from the Adelaide, Australia-based company. Initially, Bullet was an app to remotely create micro-podcasts using voice messaging, which did not gain traction; Bullet then decided to focus on making podcasts more “skimmable.”
“People quickly skim over news articles, tweets and Facebook posts to determine if they want to continue reading. There is no easy way to do the same for podcasts, which is why new podcasts are so hard to discover. We want to change that,” says Benjamin Lim, CEO of Bullet.
The team consist of Lim and Aron Lebani, CTO, both programmers that met at the University of Adelaide’s incubator ThincLab.
Unlike snippeting features from other niche podcast apps, Bullet generates captions on the video for people to skim over instead of just audio over a static image. The program works on top of almost any iOS podcast app (Apple Podcasts, Spotify, Breaker, PocketCast). “This is important, as 62.5% of podcast usage happens on Apple Podcast, 9.5% of usage happens on Spotify and the rest of the pie is split between niche podcast apps,” Bullet notes in a news release.