The podcast measurement company Chartable has become the latest company to secure the Interactive Advertising Bureau’s Tech Lab Podcast Measurement Compliance “seal of approval.” Chartable, which serves analytics and attribution services to agencies, brands, and publishers, joins a list of more than a dozen companies to have completed the certification process.
“We couldn’t be happier to announce our IAB Tech Lab certification,” said Dave Zohrob, Chartable’s cofounder and CEO. “Chartable has always been committed to reliability and transparency in the service of growing the podcast industry, and working with the IAB Tech Lab helps us uphold and expand that commitment. We look forward to continuing to offer agencies, brands, and publishers insights they can’t get anywhere else.”
The IAB Tech Lab’s Podcast Measurement Technical Guidelines 2.0 provide a recommended process for generating audience and downloading metrics, with details on filtering for unique, eliminating pre-load requests, eliminating potential bots and bogus requests, applying thresholds for what gets counted and other best practices. The guidelines were created by a working group of member companies in the podcast space. The IAB released the v2.0 guidelines in December 2017 after months of work by 32 podcast companies.
During the past two years several other podcast companies have also secured IAB certification tied to the V2.0 standards, including Acast, Art19, Blubrry, Libsyn, NPR, Podtrac, Voxnest and Whooshkaa.