The cable television business network CNBC is creating a new podcast extension of its flagship morning television show “Squawk Box.” The podcast will be known as Squawk Pod and will publish each morning at 10am. The podcast will pull excerpts from the show’s most newsmaker interviews.
“With the launch of Squawk Pod, we are leaning further into our commitment to bring CNBC’s most iconic brands and franchises to new and existing audiences across all platforms, meeting consumers’ ever-evolving consumption preferences,” said Satpal Brainch, President of CNBC Business News Worldwide in the announcement.
CNBC says the podcast will be “guided” by Katie Kramer, a Senior Producer on the television show. In addition to introducing the interviews conducted by co-anchors Joe Kernen, Becky Quick and Andrew Ross Sorkin, she’ll offer listeners some of the behind-the-scene stories from that day’s show.
CNBC already has ten other podcasts in its portfolio including several others that leverage content from the television program. That includes Squawk on the Street that pulls content from the opening hour of the mid-morning show of the same name. The same model is used for the Mad Money with Jim Cramer and Nightly Business Report podcasts. It also produces podcast originals such as the tech-focused Fortt Knox show and the political-focused Speakeasy podcast.
“Our rapidly expanding podcast lineup reflects our network-wide priority to provide the very best in credible reporting, dynamic storytelling and compelling conversation,” said Brainch.
The podcasts join CNBC’s already robust digital footprint that the network says has more than 55 million U.S. multi-platform unique visitors each month.