Even the indie comedy network Forever Dog needs to get serious sometimes, and when it comes to selling advertising that has led to an alliance with Slate. Under a new multiyear strategic agreement, Slate will have exclusive ad selling rights to Forever Dog shows. The two companies will also collaborate on new programming.
“The Slate partnership is a dream come true,” said Forever Dog CEO Joseph Cilio in the announcement. “Not only are our companies aligned from a values perspective, but we are both passionate about creating top-notch shows that stand out in a saturated marketplace. Pairing Slate’s indispensable journalism with Forever Dog’s fearless comedy, our audiences and our client partners are going to have vibrant, stand-out programming to enjoy for years to come.”
Forever Dog already works with Slate’s podcast membership platform Supporting Cast, which offers a way for both independent shows and top tier networks to monetize their content. As part of the expanded relationship, Forever Dog will be launching new exclusive content tied to Race Chaser and other shows powered by Supporting Cast.
“We are thrilled to be working with Forever Dog, a network that perfectly aligns with Slate’s voice and values,” said Slate President and Chief Revenue Officer Charlie Kammerer. “Like Slate’s, Forever Dog’s audience is smart, passionate and cares deeply about news and culture. And the network offers a robust inventory of engaging, hilarious and gutsy shows that we’re excited to take to market.”
Forever Dog’s current 20-show line up boasts podcasts from comedy legends, influencers, and superstar drag performers. While Slate produces more than 20 podcasts, including Slow Burn, Culture Gabfest, What Next, and Decoder Ring.