DAX, the digital advertising platform owned by the U.K. broadcaster Global, has hired Chris Blackburn as Executive VP for Sales and Business Development. He’ll be responsible for DAX’s U.S. sales strategy and will lead the strategic sales division. That includes growing the company’s user and revenue base. Blackburn joins DAX from SoundCloud, where he was Global Head of Sales and Strategic Partnerships for the past four years.
“Chris brings an impressive background and extensive knowledge of the music streaming industry,” said DAX CEO Matt Cutair. “He will be integral to our strategy as we continue to grow our footprint across the digital audio advertising industry in the U.S.”
Cumulus Media in February announced it had signed with DAX to serve as the radio group’s exclusive third-party rep for Westwood One radio network streaming and national programmatic advertising. It also works with other pure-play streaming services including TuneIn, AccuRadio and LiveXLive powered by Slacker Radio, along with several podcast brands. “We’re entering an exceptionally exciting time for DAX as we onboard new premium publisher brands and further develop our suite of measurement tools for advertisers,” said Cutair.
Working closely with the executive leadership team in the U.S. and U.K., Blackburn is tasked with driving revenue growth and further developing DAX in the American market. “Since its inception, DAX has firmly cemented its role in driving value for advertisers and publishers in every area of the digital audio space. I’m thrilled to be joining DAX during this exciting time both for the company as well as the wider audio industry,” he said in a statement.
Prior to joining SoundCloud, Blackburn was the Lead, Marketing and Revenue at Grooveshark, where his role focused on developing the company’s eastern U.S. ads strategy. Blackburn was also the co-founder of Art&Revel, a media consultancy focused on monetization strategies for new digital properties.
DAX was previously known as AudioHQ, founded by Cutair, a former Westwood One and Pandora executive, who sold the company in October 2017 to the European radio giant Global, which sought a way to grow its digital ad platform in the U.S. market.