The global streaming music service Deezer has been rapidly bulking up its podcast offerings during the past year. Now, thanks to a tailwind of growing consumption worldwide, the company says its monthly podcast usage has soared 250% during the past two years. The Paris-based streamer says listeners have also quadrupled the amount of time they’re listening to podcasts on the platform.
In recent months Deezer has announced several new global podcast partners including Libsyn, Blubrry, Simplecast, Podomatic and Ausha. They join existing partners Audioboom and Voxnest’s Spreaker in feeding content into the Deezer app, which now sports a dedicated Podcast Channel.
Connecting with Deezer is appealing to podcasters since the audio platform has a bigger footprint outside the U.S., particularly in the Middle East where podcast listening is quickly ramping up. Deezer says during the first quarter 44% of those in the Middle East-North Africa region listened to a podcast, compared to 34% in Latin America and 24% of internet users in Europe.
“It's great to see a huge increase of music fans enjoying podcasts as part of their Deezer streaming experience,” said Frédéric Antelme, Deezer VP of Content and Productions. “Our goal is to help podcasters easily provide fans with the freshest shows from all over the world. We’re really excited to work with our new and existing partners to help more people than ever before discover podcast content.”
Launched in 2007, privately held Deezer reports it has 14 million monthly active users around the world.