TargetSpot, which launched a podcast ad marketplace last December, has brought a veteran of radio executive to evangelize the company’s digital audio products. Dominick Milano has joined TargetSpot as VP of Business Development in North America. Milano most recently spent a decade at Triton Digital, and served as part of the company’s leadership team when it launched in 2006. He earlier worked at the national rep firms Interep and Katz Media Group.
“My entire career has been about all things audio. Today, audio, in all its forms is not only hot, but growing significantly. That is why I am genuinely excited to be joining Targetspot,” Milano said in a statement.
Owned by the Brussels-based Audio Valley Group, whose other brands include Radionomy, Shoutcast and Winamp, TargetSpot has been making investments in its ad-selling arm. Earlier this month it cited the “tremendous growth” in digital audio advertising as a reason for opening a new office in Atlanta targeting the Southeast. Internationally, Targetspot expanded into the U.K. this month as it opened a new office in London. That brought the number of new offices opened by the company during the past year to five.
TargeSpot is also expanding its sights beyond streaming radio to podcasting. It launched a podcast ad marketplace in December connecting podcast publishers with advertisers throughout North America and Europe. The Podcast Marketplace utilizes the company’s proprietary technology, including Shoutcast, Winamp and Targetspot Passport. Advertisers will be able to buy pre-roll and instream audio through programmatic connections to major demand-side platforms and through direct buys.