Alex Cooper has inked a licensing deal with Spotify giving it exclusive rights to Call Her Daddy beginning July 21. The agreement gives Spotify not only the rights to new seasons, but also the back catalog of Call Her Daddy episodes since its 2018 launch.
Terms of the three-year deal were not announced but the Wall Street Journal earlier reported Spotify will pay roughly $20 million per year for exclusive rights to the podcast, making Cooper what is believe to be the top-earning female podcaster to date. Spotify would also have first-look rights to any new shows Cooper develops.
“I’m incredibly thankful for everyone who has supported, helped, and been a part of Call Her Daddy,” said Cooper in statement. “From its start three years ago, the show has always been about challenging the status quo and manifesting conversations that previously only happened behind closed doors. I can’t wait for this next chapter with Spotify, where I will continue raising the bar with great content and guests for the Daddy Gang.”
Call Her Daddy was the fifth most listened-to show on Spotify last year, and the company said Tuesday that like other platforms it has become a growing force in recent months. According to data released in March, the podcast is also the second most popular female-created podcast globally on Spotify. “Alex’s direct approach and sense of humor have captivated Gen Z and millennial listeners, who appreciate the show’s risqué topics and entertaining personal stories,” the company said in the announcement.
“The level of enthusiasm and buzz from listeners generated after each episode is emblematic of the magic of the podcast,” said Spotify Chief Content and Advertising Officer Dawn Ostroff in a statement. “Alex connects with the millennial and Gen Z generations while empowering her audience to openly express themselves,” she said.
The multimillion-dollar deal is a big turnaround for Cooper, 26, and the series she created with former co-host Sofia Franklyn. In a much-publicized rift with former distributor Barstool Sports last year Franklyn left the series and Cooper went solo under a deal that cut their contract in half from three years to 18-months.
On the podcast’s season finale this month, Cooper conceded things were rough during her first months as a solo host, and that she even considered finding a new co-host. But things changed with episode No. 92 released last August. Cooper secured an interview with singer Mylie Cyrus who shared bombshells about her own sex life. It became the biggest episode ever for Call Her Daddy.
“It was a turning point,” said Cooper. “When I left that Mylie interview, I was so proud of that, and I also realized this is an opportunity to elevate the show. And that episode broke every single Call Her Daddy download record in the history of the show. The show had never done numbers like that. The new audience and the new numbers stayed and that changed the entire trajectory of the show.”
Call Her Daddy was the big mover on the top ten in Podtrac’s monthly ranking of the biggest shows among those publishers it measures in April when the show returned to the top five for the first time since last summer’s much-publicized standoff with Barstool. In the just-released numbers for May, Call Her Daddy held onto that position.
It is the latest exclusive rights deal for Spotify which earlier inked a reported $100 million licensing agreement to grab The Joe Rogan Experience. And last month the company signed a licensing deal that will make Dax Shepard’s Armchair Expert an exclusive to its platform beginning July 1.