The iconic characters of Sesame Street are making their move into podcasting as Sesame Workshop, the nonprofit organization behind the children’s television show, teams up with Audible. The new Sesame Street podcast will be hosted by a new character named Foley, and the producers say the show will feature original music, interactive games, jokes, and visits from friends like Elmo, Big Bird, and Cookie Monster in every episode.
“As families’ media habits evolve, Sesame Workshop is ready to meet them wherever they are with engaging content that sparks playful learning,” said Sesame Workshop SVP/GM Scott Chambers. “Together with Audible, we’re creating a rich audio-only world that will come to life in kids’ imaginations.”
Each 15-minute episode will revolve around a different preschool-friendly topic, from vehicles to birthdays to learning the alphabet. The creators say host Foley has a special knack for making silly sound effects, and kids will also hear recurring features, such as “Elmo’s Joke of the Day,” a podcast game show, original songs, and beloved songs like “The Letter of the Day.”
“Sesame Workshop has been one of the most respected names in family entertainment for over 50 years, and we’re honored to bring this unique Sesame Street podcast to listeners,” said Rachel Ghiazza, EVP/Head of U.S. Content at Audible. “The Sesame Street Podcast with Foley & Friends delivers what parents need most now: educational entertainment that little ones will love, guaranteed,” she said in the announcement.
The Sesame Street Podcast will begin its release exclusively on Audible on Oct. 15. The podcast premieres in the Audible Plus catalog. That is the newly-launched discounted service designed to attract users. Audible Plus provides access to an array of podcasts as well as Audible Originals podcasts and audiobooks that span genres, lengths and formats. The list is said to include 68,000 hours of content and more than 11,000 titles, although that number is expected to grow as more podcasters begin to add both Audible and parent Amazon Music to their distribution.
Audible Plus carries a $7.95 price tag and will sit alongside Audible’s premium credit-based subscription option, which has been renamed Audible Premium Plus. For $14.95, Audible Premium Plus members will have access to the Audible Plus catalog and will also receive one credit a month which can be used for any piece of content outside the Plus catalog, regardless of price or length, it said in the announcement last month.
Last month Audible and Amazon Music began inviting podcasters to make their shows available to the two services.