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Just weeks after Entercom announced it was taking full control of podcast company Cadence13 and the podcast creator Pineapple Street Studios, the first signal of how the two companies will become more closely integrated comes in the form of an executive move. Entercom has announced Ken Lagana, head of sales and marketing at the podcast publisher and advertising company Megaphone, had crossed the street to become Executive VP of Digital Sales for Entercom, Cadence13 and Pineapple Street.

 “This is an exciting moment of growth for Entercom and we welcome Ken to the team,” Entercom Chief Revenue Officer Bob Philips said in the announcement. “Ken has an impressive background at leading digital media organizations and we’re pleased he is joining us in optimizing the customer experience and driving growth.” 

In his new role, Lagana will lead the sales strategy for Entercom’s digital business, including Radio.com as well as its growing podcast business. He will report to J.D. Crowley, Entercom’s Chief Digital Officer.

“I have known Ken a long time and have immense respect for the large digital businesses he’s helped build,” said Crowley in a statement. “Ken has an incredible reputation in the industry for creating innovative programs at scale that solve challenges for marketers. We’re excited to welcome him to the team as we continue to help shape the rapidly growing digital audio marketplace.”

It’s a return to broadcasting for Lagana, who before joining Megaphone in February 2018 spent more than a decade at CBS, where he oversaw revenue generation and integrated marketing for the company’s entertainment, news and sports properties globally. He earlier held sales and management positions at Turner Broadcasting and planning and strategy roles at Grey Advertising. 

As he joins Entercom, Lagana said he is especially excited about the company’s recent acquisitions of Pineapple Street and Cadence13. Combined, Cadence 13 and Pineapple Street Media are said to have had 150 million downloads per month during the second quarter. And Radio.com already was home to more than 10,000 podcasts. “We are seeing a massive resurgence by major brand advertisers who are taking advantage of the power of spoken word and streaming digital audio,” he said.

As part of Entercom’s acquisition of Cadence13, the podcaster’s management team remains in place, including CEO Spencer Brown who now reports to Crowley. Chris Corcoran, Chief Content Officer at Cadence13, continues to lead content for the division, and John Murphy, Cadence13’s President, is also still part of the leadership team.