It is the marriage of two fast-growing industries as the esports company MAP Esports Network announces it is launching its own podcast company. The Esports Futuri Podcast Network will feature shows that are focused entirely on the trends and business of esports. The network debuts with three shows and the company says “many more” are to come during the next year.
The podcast network includes the show All In With Esports, which is also hosted by sports journalist and NBC Sports broadcaster Lewis Johnson. On the podcast he will discuss the latest news in the esports world with key players driving innovation and inclusion across the industry.
"Esports Futuri Podcast Network's mission to make esports inclusive and accessible for everyone led me to join the network,” said Johnson. “I’m excited to leverage my sports background and commentary experience to dig deep into the world of esports and the people bringing new ideas and innovation into this rapidly growing space. Both businesses and gamers of all levels and backgrounds can benefit from hearing their stories.”
The network also includes Future of Marketing in Esports. On this podcast esports consultant Rebecca Longawa talks with industry leaders to discuss the evolution of marketing in esports and upcoming trends.
"An often-overlooked part of the growing esports world is the marketing efforts behind the business," noted Longawa. "Working in the brand and marketing side of esports, I've noticed a gap in the industry when it comes to sharing insights with our peers. I'm thrilled to join the Esports Futuri family to discuss the future of marketing in esports and topics surrounding emerging technology, fan engagement, social strategies and more."
And the third show to debut at launch is The DLC Drop pod, hosted by John Davidson, chairman of the Esports Trade Association. His series will feature stories of both up-and-comers and trendsetters in esports and legends across other industries who see the potential in esports and have begun their own journey into gaming.
"No one can deny that the esports industry is booming across the globe, and my goal is to ensure everyone has the information needed to participate in a meaningful way," added Davidson. "The DLC Drop aims to share how a variety of tastemakers from different backgrounds are breaking into esports and gaming, which I believe is important to highlight for avid gamers, those new to the world of esports and everyone one in between.”
The growth of esports has already attracted the attention of Spotify. In August it announced it had struck a deal with Riot Games, the video game developer behind the biggest esports game League of Legends, that will make the streaming service the home for all its audio content.
Under the partnership, Spotify will create a League of Legends hub that will include music, podcasts, and curated playlists inspired by the gaming community.
The world of esports has expanded in recent years with estimates that 63 million Americans watched esports league games in 2018—matching the viewership of NBA games—with eSports already a billion-dollar-plus industry.