Meadowlark Media, the media company launched in January by John Skipper, the former President of ESPN, and Dan Le Batard, a veteran of radio and podcasting, is adding five new podcasts to its lineup. Executives say it is only the start of what it has planned.
“Audio is fairly inexpensive to make,” Skipper said in an interview with Bloomberg. “You will see us and do see us building a talent network and for not a lot of money create a bunch of podcasts.”
The latest crop of shows in the works includes the recently-launched Fullcast After Dark. It is a college football-focused spinoff hosted by Spencer Hall, Holly Anderson, Jason Kirk, and Ryan Nanni – the hosts of SB Nation’s Shutdown Fullcast. The new show will release episodes each Saturday night.
The indie soccer podcast Fútbol with Grant Wahl is also joining Meadowlark’s lineup. Wahl will also create another show for the network with Chris Wittyngham and Landon Donovan.
Former NFL running back Ricky Williams is also developing a show with Le Batard that the two men will host. They currently have regular time together in front of a mic on the Dan Le Batard Show with Stugotz podcast.
Meadowlark will launch Montgomery and Co. on Sept. 22. It is hosted by former WNBA star Renee Montgomery and will focus on being a Black woman in the world of business. Then on Oct. 12, Meadowlark will debut Off the Looking Glass. The interview show will be hosted by Kate Fagan with appearances from Jessica Smetana. The show will include a mix of interviews, skits and discussions that consider an alternative historical point of view on culture, as well as women’s sports.
“We’re always searching for people who have a unique point of view and a commitment to quality content,” said Skipper in the announcement. “There are many ways to tell a story in sports and we believe that the podcasts we’re announcing today showcase the breadth of the Meadowlark offering.”
He earlier told Bloomberg that he believes “95%” of people are overestimating how much money can be made from a podcast even though he expects the industry could pull in as much as $1.5 billion to $2 billion in revenue this year. “There’s two million podcasts. The math is really bad,” he said.
Meadowlark plans to expand its reach into video. “We will start in sports, but I don’t think we view ourselves as having to completely stay rooted there,” Skipper said.