The Zima Podcasting Network is adding sports to its show lineup, but unlike some of the big sports media brands it will focus on more niche sports. “It’s been so frustrating surfing through channels and not being able to find thoughtful coverage of sports like mixed martial arts or lacrosse,” said Graham Zima, CEO of ZPN. “As our platform grows, we want to introduce listeners from around the world to sports they don’t typically encounter.”
Earlier this month ZPN added the show All Access: Lacrosse to its lineup. It follows the launch of the New Guy on the Block podcast last July that’s focused on the youth culture surrounding skateboarding.
ZPN launched in 2016 out of Zima’s college dorm room. The Milwaukee-based network plans to launch several shows in 2020, mostly from 18- to 35-year old creators.