Glow, a podcast platform that allows show producers to offer “memberships” to fans – who in exchange gain access to ad-free content, early access to new episodes, back catalog, and exclusive content – says it is no longer going to take a cut of the money raised by podcasters from their supporters. Glow will only charge credit card processing fees. The company sees itself as building a service more like Shopify to help podcasters develop e-commerce revenue. Glow had been taking a reported 12-20% cut of the revenue generated by subscription sales. That’s was more than the 5-12% rival Patreon charges its users
“How do we make money? By growing with you,” said co-founder and CEO Amira Valliani in a blog post announcing the change, telling podcasters, “When you’re ready to take your membership program to the next level, we’ve built the world’s easiest and most flexible way to offer exclusive content to your listeners.” She said the idea to no longer charge was spurred by feedback the company received from producers during the Podcast Movement conference in August. “We will continue to build tools to help you build your business sky high, and on your terms. We believe in a future where podcasting thrives because tens of thousands are creators are thriving with it,” Valliani wrote.
Seattle-based Glow launched in June by Valliani, who previously operated the boutique podcast ad agency Backyard Media, and Brian Elieson, who spent the past 15 years split between Microsoft and Amazon. The company has raised a combined $2.3 million in its first fundraising round among investors. That round was led by the venture capital firm Greycroft with WndrCo, the technology investment firm co-founded by film producer Jeffrey Katzenberg, also taking part. So did Norwest Venture Partners, Pioneer Square Labs, and Revolution’s Rise of the Rest Seed Fund. Plus, angel investors in the round included the rapper Nas and Electronic Arts CTO Ken Moss.