Page Six, the gossip scoop machine of the New York Post, is hatching a new podcast. Sources Say: A Page Six Podcast will translate its no-holds-barred approach to gossip and news from the worlds of entertainment, culture, the media, fashion, real estate and politics. Page Six editors Maggie Coughlan and Ian Mohr will host the podcast. It becomes the New York Post’s first foray into podcasting, and more titles are on the horizon.
“With the debut of Sources Say, the New York Post enters the podcast space with one of the most popular brands in our portfolio,” said Sean Giancola, CEO and Publisher of The New York Post. “Page Six fans can now hear insider gossip and news on our podcast straight from our editors.”
The New York Post has signed cabana, the podcasting division of the rep firm AdLarge Media, as its exclusive ad sales partner. Cathy Csukas, co-founder and Co-Chief Executive Officer of cabana and AdLarge Media, calls Page Six an “iconic media brand” as she welcomed the show to their portfolio of more than 200 podcast titles. Giancola said they picked cabana for its “demonstrated ability to generate revenue and help its content partners launch and grow podcasts.”
The pages of the New York Post will certainly help promote the podcast but the bigger reach likely comes online. The New York Post Digital Network has 75 million unique monthly visitors to its websites, a large portion of which is generated by the Page Six section. The move into podcasting comes as the Page Six TV show ends production after two seasons as a syndicated program.